It’s an Experience Economy | WebTalkRadio.net

Marketing 4.0 – It’s an Experience Economy

Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences and what you can do as a consumer or business person to ensure that you are getting the maximum experience possible whenever you sell or shop!

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Tags: brand, experience, Gary Kaskowitz, improve, value

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