Word of Mouth marketing is the ultimate goal of every business owner. Social media is supposed to the golden ticket for small business marketing, yet less than 1% of small businesses are succeeding with social media? Why?

The flat out truth is that YOUR MESSAGE SUCKS!

On the other hand, there are thousands of bloggers out there with engaged, active and purchasing audiences. And they’re interested in what you sell – whether that’s accounting, home repairs, or doctor’s visits. There’s a blog – a popular blog – for every interest.

Collective Bias has built a community with over 1,200 of those bloggers. Their results are phenomenal precisely because they’re tapping into the conversations that are already happening. Just like we talked about in last week’s show with the Occupy Wall Street movement, the UAW contract talks, and the Sims Social game.

So in this show, I walk you through what Collective Bias is doing with their bloggers. It’s something you can do for yourself – just hook up with an already popular blogger. Now, I won’t kid you. Tracking the results takes effort, and the payoff is well worth that effort. A campaign done earlier this year for K-Mart resulted in a 51% increase in year-over-year sales.

Then we take a look at what’s in it for the social media services. We know what’s in it for us as business owners, and some of what’s in it for us as consumers, but have we really thought about what’s happening to our information?

We wrap up the show with an in-depth look at how you can tap into the social media that’s happening all around you. The conversations are already in motion; all you have to do is join in.

There’s a special question for you at the end of the show. Collective Bias wants to know what you think –whether you’re really listening or just sitting on the sidelines. So stay tuned for the question, then send your answer to listeners@theconradhall.com.

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