WebTalkRadio.net » Real Issues: No BS

Real Issues: No BS – What’s in a Name?

billschiffler — Mon, 25 Apr 2011 05:01:31 +0000

Plenty, as you will learn on this week’s episode. Listen to Gary as he explains how naming a business or product works from a marketing perspective. You will learn the three categories of mistakes business people make when naming their businesses, as well as how to name a business or product successfully. You will also hear how you can apply these lessons to your own business as well as some exciting news about this show!

Real Issues: No BS – Is How You Dress Stopping You From Success?

billschiffler — Sun, 17 Apr 2011 05:01:32 +0000

On this week’s episode Gary discusses the importance of how and why our appearances affect our success in the business world. Gary is joined by Wardrobe Consultant Dick Lerner of Wardrobe University. Come listen to Gary and Dick as they discuss how the way you dress is one of the most important aspects to getting a job or getting a customer.=

Real Issues: No BS – What’s Your Symbol?

billschiffler — Mon, 11 Apr 2011 05:01:15 +0000

In this week’s episode Gary discusses the use of symbolism in creating a graphic identity for yourself or your small business. He is joined by his special guest Erin Ferree of BrandStyle Design who discusses how symbols can help or hurt your identity. Listen to Gary and Erin as they talk about such topics as the meaning behind symbols and how to establish a visual and emotional connection with your audience among other topics.

Real Issues: No BS – Are You a Magnetic Leader?

billschiffler — Mon, 04 Apr 2011 05:01:40 +0000

This week Gary is joined by Dianne Durkin, a loyalty specialist and author. Listen to Gary and Dianne as they discuss the eight steps that make a magnetic leader, with specific examples from some of today’s top business leaders. You will learn how you can develop your own leadership even when you’re not the boss and how you can create an even stronger brand identity for yourself in all aspects of your life.

Real Issues: No BS – Agendas and Entertainment

billschiffler — Mon, 21 Mar 2011 05:01:14 +0000

In this week’s episode, Gary discusses how social and political agendas have taken over our entertainment and what this means for us. Listen as he talks about when and why this is good and what it means to us when it’s not done properly. If you wish to press forward your own agenda in the context of entertainment, you need to listen to this week’s show. If you ever get frustrated when your favorite entertainment is hijacked by somebody else’s political agenda, you need to listen to this week’s show.

Real Issues: No BS – Is President Obama’s budget really the same as kitchen table budgeting?

billschiffler — Mon, 28 Feb 2011 05:01:26 +0000

When introducing his new budget, President Obama likened it to the same kitchen table budgeting that the average American family does. Join Gary as he talks with Craig R. Smith, Chairman of SwissAmerica and author of “Crashing the Dollar: How to Survive a Global Currency Collapse.” In this episode Gary and his guest discuss the newly proposed budget, the true extent of our national debt, what it means to us, and why we are susceptible to politicians and others who would like us to turn a blind eye to fuzzy math.

Real Issues: No BS – Physical Health, Mental Health

billschiffler — Mon, 21 Feb 2011 05:01:18 +0000

Have you ever gone to a doctor and left feeling worse than you went in, emotionally? In this week’s episode, Gary talks with Dr. Elyse Lubell, Licensed Psychologist, about the emotional trauma we face when going to the doctor, and how this affects our physical and mental well-being. Whatever happened to customer service from our medical providers? Find out why the medical establishment is what it is today and what you can do to protect your mental health, especially if you are suffering from a physical health crisis.

Real Issues: No BS – Do you trust me?

billschiffler — Mon, 14 Feb 2011 05:01:01 +0000

What do snow-covered parking spaces and the financial collapse of 2008 have in common? They’re both examples of how trust and mistrust play out in our society. Come listen to Gary as he discusses what trust means to our economy and relationships, why we so often don’t trust each other, and how this harms all of us. You will learn how to build trust in yourself in a distrusting world, and what we need to do in order to help all of our relationships, whether with others, businesses, or our government and other institutions.

Real Issues: No BS – The Power of the Negative

billschiffler — Mon, 07 Feb 2011 05:01:51 +0000

What do Groundhog Day and political races have in common? They both take advantage of negative emotions in marketing. Listen to this week’s episode to understand why we are all suckers for negative appeals and how this affects our purchase decisions from taking a cruise in the winter to voting for a political candidate. Learn why this works and how to use the negative/positive cycle used by so many successful copywriters and marketers in your own branding efforts.

Real Issues: No BS – Never Again!

billschiffler — Mon, 31 Jan 2011 05:01:27 +0000

Why did so many “normal” and “intelligent” people help spearhead the Nazi party? Come listen to Gary as he talks with Jonathan Maxwell, author of “Murderous Intellectuals, German Elites and the Nazi SS” about why so many professionals and intellectuals helped spearhead the Holocaust. You’ll be shocked to find that many of these same reasons can be seen in today’s world, even right here at home! Learn how we can protect ourselves from falling prey to those who would have us dehumanize and harm our fellow man.

Real Issues: No BS – Teach a Person to Fish? Baloney!

billschiffler — Mon, 24 Jan 2011 05:01:28 +0000

In this episode Gary discusses the true notion of competition and how and why most of us are conditioned to not actually compete. Are you curious how marketers and others take advantage of our natural inclinations to like nice people, feel good about ourselves, and be lazy? If you want to know what you must do to combat this, then you need to listen to this week’s episode.

Real Issues: No BS – Why You Shouldn’t Discount

billschiffler — Mon, 17 Jan 2011 05:01:54 +0000

In today’s episode Gary talks about the act of discounting and how this affects consumer decisions from who to vote for to what fast food to buy! Hear about why most politicians fail to deliver once elected and how you can and should avoid these blunders in your own daily lives. Listen to Gary as he shares the one secret sure to get you more money in your job or business. Enjoy the show!

Real Issues: No BS – The 112th Congress and Brand Loyalty

billschiffler — Mon, 10 Jan 2011 05:01:50 +0000

On this week’s episode of Real Issues No B.S. Gary discusses the secret behind the election of the 112th Congress, why the Republican Party was able to take control of Congress, and what they need to do in order to stay elected. He also discusses the difference between satisfaction and loyalty and provides examples of how you can use this in your own business, job, and life so that you don’t get “fired.”

Real Issues: No BS – What an experience!

billschiffler — Mon, 20 Dec 2010 05:01:53 +0000

In this week’s episode Gary discusses the reasons why an average family of four will pay $1000/day for a popular vacation and why many of us will give away $10 for fake money. It’s all about the experience. Listen and learn what smart marketers know about us and how they can so easily separate us from our dollars by offering us an experience rather than a tangible product.

Real Issues: No BS – Identity Crisis

billschiffler — Mon, 13 Dec 2010 05:01:44 +0000

Have you ever wondered about how important your identity is and what happens if it gets stolen? In this week’s episode Gary discusses two cases of identity theft and the resulting customer service fallout. You will also learn about the importance of establishing a personal identity, and it’s probably not what you think!

Real Issues: No BS – And you thought a price was a price?

billschiffler — Mon, 06 Dec 2010 05:01:06 +0000

In this episode Gary reveals the dirty little marketing secret known as “yield management” and shows how a major retailer uses this against us, the consumer. You will also learn about what makes for an unpleasant customer service experience and hear how marketers and consumers can better serve each other, as well as a tip sure to save you money this holiday shopping season.

Real Issues: No BS – Reality TV and Names in the News

billschiffler — Mon, 29 Nov 2010 05:01:12 +0000

What do Bristol Palin and Prince William have in common? Listen to this week’s episode to find out how and why “real” people become celebrities and what this means for Bristol Palin and Prince William. In this episode Gary discusses why the public creates our “heroes” and what this means to us as consumers. He also gives you a quick holiday shopping tip sure to save you money as you go about your shopping this season!

Real Issues: No BS – What recession? Why people are still going out to eat

billschiffler — Mon, 22 Nov 2010 05:01:22 +0000

We all know that it is a very difficult economy out there right now. In fact, one of the key reasons the Democrats lost control of Congress was because of the lack of progress on economic fronts. Yet despite this, upscale restaurants are still crowed. Why are we all still eating out when the economy would suggest that we’d be better off eating at home? This episode explores some of the reasons why eating at upscale restaurants is still a popular activity for so many.

Real Issues: No BS – From Tea Party to Twinkies

billschiffler — Mon, 15 Nov 2010 05:01:59 +0000

What do Barack Obama, the Tea Party Movement, and Twinkies have in common? They all understand the power of emotional marketing! This inaugural issue of Real Issues, No B.S. introduces the idea of emotional vs. mind-share marketing and shows how this plays out in our lives from selling toothpaste to selling a President. Listen how politicians and other marketers use techniques of emotional marketing to sell their products and their ideas. This week’s episode reveals what we as consumers need to understand in terms of our involvement with a product and why we can be “manipulated” if we’re not careful.