Have you wondered why it’s so hard to get great service? Pondered why some words are turn-offs for you and customers everywhere? If so, join John and Lisa Ford (www.lisaford.com), author of “Exceptional Customer Service,” and learn how to provide better service. Included is John telling the “Jacob and the Diet Coke” story, our Outstanding Families moment, and a special feature by David Levin (justbeheard.com). Visit QBQ.com to sign up for QBQ! QuickNotes.