Former Shows & Episodes

The Jim Fannin Show

The Jim Fannin Show – Branding with Rob Frankel

This week Jim Fannin brings in Branding expert Rob Frankel to share his thoughts on why, contrary to popular belief, brands like Microsoft, Coca Cola and Nike are NOT in the Success Zone but FedEx is getting it right. Learn the true definition of branding and why Wal-Mart get’s an F. It’s probably not for the reasons your thinking.