What do Barack Obama, the Tea Party Movement, and Twinkies have in common? They all understand the power of emotional marketing! This inaugural issue of Real Issues, No B.S. introduces the idea of emotional vs. mind-share marketing and shows how this plays out in our lives from selling toothpaste to selling a President. Listen how politicians and other marketers use techniques of emotional marketing to sell their products and their ideas. This week’s episode reveals what we as consumers need to understand in terms of our involvement with a product and why we can be “manipulated” if we’re not careful.