Former Shows & Episodes

Real Issues: No BS

Real Issues: No BS – And you thought a price was a price?

In this episode Gary reveals the dirty little marketing secret known as “yield management” and shows how a major retailer uses this against us, the consumer. You will also learn about what makes for an unpleasant customer service experience and hear how marketers and consumers can better serve each other, as well as a tip sure to save you money this holiday shopping season.