Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Don’t get fooled by a decoy!

In this week’s episode Gary discusses the use of decoys in selling everything from political policy to coffee. Many smart marketers (politicians included) use decoys to get us to purchase things that we otherwise might not. Learn what the discussion around the new repeal of “Don’t Ask Don’t Tell” has in common with the Apple ipad and what you, as consumers, need to understand in order to make effective choices in your purchase decisions.