Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Forgiveness Marketing

What does President Obama’s congratulating the Philadelphia Eagles for giving Michael Vick a second chance tell us about how we consume? Listen to Gary explain the art of apology and forgiveness in marketing. He will outline the six steps necessary to repair a negative brand image if/when things go wrong and why (or why not) consumers will forgive and continue a relationship.