Former Shows & Episodes

Real Issues: No BS

Real Issues: No BS – The Power of the Negative

What do Groundhog Day and political races have in common? They both take advantage of negative emotions in marketing. Listen to this week’s episode to understand why we are all suckers for negative appeals and how this affects our purchase decisions from taking a cruise in the winter to voting for a political candidate. Learn why this works and how to use the negative/positive cycle used by so many successful copywriters and marketers in your own branding efforts.