Leadership and The Workplace

Nonprofit Spark

Renee McGivern

Nonprofit Spark – Using media advocacy to cause sustainable change – 04/18/11

Despite all the talk about social media, newspapers, radio and television still are the most effective media for causing sustainable change. In this show, I speak with Brenda Simmons of the Institute for Public Strategies. It’s an agency that specializes in population-based prevention. She’ll talk about how the organization uses media advocacy to earn the attention if legislators and the community. She’ll also discuss how they combine their media advocacy with intentional community organizing, data, and policy development and enforcement, to cause a cultural shift.