eMarketer thinks integration means making sure your mobile and social media marketing are working together. They completely missed the boat this week by failing to show readers how to successfully integrate social media with direct mail and other “traditional” media. Facebook, on the other hand, is so deep into our lives that it’s making us feel lonely. We’re starting to feel inferior and rejected when our friends post their exciting lives and we’re sitting at home. While YouTube has discovered that being a major search engine doesn’t mean much when competing against television networks. That’s why their fixing their image, and their functionality.