Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – The Power of Partnerships

If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty Fahncke, President of Fawnkey and Associates ( Marty has successfully generated millions of dollars for himself and his clients through the use of partnerships and this week he is revealing some of the secrets he has used to accomplish this to Gary’s listeners. Gary and Marty discuss what partnership actually means to the small business owner and why it’s so valuable, and it’s probably not what you think!

On this episode you will hear seven tips for creating the most powerful partnerships that you can which will not only give your business a great deal of value, but will allow you to bring value to your customers in ways that you would not otherwise be able to. Building upon the belief system necessary for any small-business person to succeed, Gary and Marty discuss how to practically determine your strengths and weaknesses so that you can focus on what you do well, not what you do poorly, thereby ensuring more success and value headed your way. Also, be sure to listen for a very specialbonus that Marty offers Gary’s listeners (and yes, it’s free!) .

In future weeks, Gary will expand on this topic to show you how you can partner with non-traditional partners (e.g., Not-for-profits) as well as the best ways to network and get referrals from your network. So, sit back, relax, turn up your speakers and listen to Gary Kaskowitz and Marty Fahncke as they discuss some of the basic first steps to truly discover the power of partnerships.