Advertising is high cost and low impact. Advertising does not work – people know they are ads. You need an Integrated Communication Plan. Everything we do sends a message to our target audience. Every social media post, thank you note, media release and networking event you attend markets you and your business. Join me as I interview Scott Samson, owner of Influence Worldwide, a boutique public relations and marketing agency based in West Hollywood, California. He is an experienced PR and marketing professional with many local and national campaigns under his belt. Scott was the lead in spearheading MAYA advertising & Communications’ three year Energy Awareness account with the Department of the Navy. Scott was able to leverage his relationships with national reporters to gain widespread exposure for the Depart of Navy’s Energy Program on CNN Headline News. His efforts allowed the Depart of Navy to win nine awards for the Department of Energy’s Federal Energy Management Program. Scott shares strategies that will help you grow your business. Are you ready to influence the world and grow your business?