Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Why all small business owners first job should be in retail

This week Gary Kaskowitz ( is joined by guest Tim McHeffey, owner of and author of the upcoming book, “Solving Sticky People Problems using PHP…Your Inner Sense”.

With Tim’s background in retail and retail management, he has had the opportunity to work with employees, customers, and clients and hone his skills in solving those “difficult” discussions that you occasionally must have. Whether it be a person who’s clothing is disrupting the work environment or the small business manager who is afraid to talk to his/her employees because of political correctness, Tim discusses with Gary the best ways to handle these situations.

You will hear how to have purity, humility, and patience in your communication so that you can talk to others at a deeper and more meaningful level. Throughout this episode you will learn specific and actionable tips that you can employ today to make your personal brand stand out in the workplace and the marketplace! Also, as a special bonus to Marketing 4.0 listeners, Tim is making available 32 copies of his soon-to-be-released book for your review. All you have to do is contact him; first-come first-served. So, learn how to connect with your staff, colleagues and customers in a truly personal and relationship-oriented way to drive more productivity and sales by listening to this episode now.