Former Shows & Episodes

Ambitious Entrepreneur

Ambitious Entrepreneur – Magnetic Marketing: how to attract your ideal client into your business

A common issue that frustrates many ambitious entrepreneurs is ‘how do I attract my ideal paying client into my business.’

Marketing is one of the most important things you should be doing in your business; however for some of you, despite all the marketing, networking and other things you’re doing – you just don’t seem to be able to get the results you want. Can you relate?

If you’ve answered yes, today’s guest – Allison Babb Phillips the creator of the Ultimate Clients and Cash system joins Annemarie Cross to share some of the strategies she teaches that will enable you to become a magnetic marketer so that you can start to attract your ideal client into your business.

Allison talks about a very important concept of selling to the right person and how getting focused on your ideal client can make a significant difference in your business. To help you clarify this she presents 4 ways to tell if a person you are speaking to is the right prospect for you.

According to Allison, many entrepreneurs jump in too quickly when being contacted by a prospect for the first time. “They offer their solutions too early on in the conversation – before the prospect really identifies exactly what is going on for them and therefore lose a vital opportunity to show your prospect just how you can help them.”

To help you overcome that problem, Allison shares a great question that you must ask at the beginning of your conversation so that you can uncover exactly what your prospect needs. Once you have this information, you can then respond in a way that position’s your services specifically to the needs of your prospect, and shows them that you are the person that can help them overcome their issues and problems.

Allison will also reveal the number one mistake entrepreneurs make in telling others about their services, and explains why it’s important to ‘ditch your pitch’ if you want to become a magnetic marketer.

Annemarie Cross also speaks with Meridith Elliot Powell – about Rule 3 from her book: 42 Rules to Turn Prospects into Customers and how you can shorten the sales cycle in a shifting economy.

Meridith explains how in a healthy economy it can take 8 to 12 touches (communications from you) before a prospect eventually say’s ‘yes’. However in a shifting economy the number of times you need to reach out to your prospect can almost double. This means you may have to reach out as many as 20 times before a prospect decides to hire you – something that many entrepreneurs are not doing.

Want to speed up your sales cycle? Meridith will show you how.