Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Are you an advocate for your business?

This week Gary Kaskowitz ( is joined by Shel Horowitz ( Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.

This week you will learn how to help yourself by helping others, a basic principle that Gary teaches. Shel offers an applied example of how you can not only go “green” in your business, but make more money doing so. It is possible to help yourself and your world simultaneously. Shel also discusses how he was able to take his passion to connect with world-known author Jay Conrad Levinson to collaborate on a best-selling book.

Learn how you can find other advocates who share your passions and how you can position yourself as an expert among this group. If you’ve read “Brand It Like Barack!” then you already know the power of consumer advocacy in advancing your personal and business brand. This week’s episode of “Marketing 4.0” will help reinforce these principles as you listen to another successful business person show you how he did it and how you can use advocacy in your own business. Along the way you will pick up some tips on how you can not only save money in your business but help the environment as well!

So listen now to Gary Kaskowitz and Shel Horowitz as they discuss applied branding through passion and activism. This is an episode you won’t want to miss!