Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – People Talking Without Listening

Every day you probably talk to ten or more people. Yet, when you communicate, are you doing it effectively? Probably not! This week Gary Kaskowitz ( is joined by guest Joan Craven ( as she explains strategies and tips on how we can all become better communicators.

Communication is at the heart of human interaction, yet most of us get it wrong. We spend so much time thinking about our own thoughts and what we want to say that somehow we lose sight of how to listen or to phrase things in the way our audience wants to hear it. Whether you are communicating with a loved one, an employee, or a prospective customer, you need to master the art of listening and sharing your stories in a way that they will be heard.

Listen to Gary and Joan as they discuss how to choose the correct media to get your message across, how to phrase your communication in personal stories, how to build relationships through communication and how to become a better listener. You will hear the one thing you can do immediately to improve your communication, and it’s probably not what you think!