Sounds like a load of crap, doesn’t it? “Less is more…”
86 people paying $97/month equals $100,104 per year. Small number of people paying a fairly small sum.
Groupon says 80% of people actually redeem their daily deal coupon. And retailers hope that’s true because when that number goes up, they really start losing money. Now we have a lot of people getting a big discount and it’s driving business owners out of business.
This week, the whole show is focused on getting the real meaning of phrases such as “Go Big Or Go Home,” and “Bigger Is Better.” There are good uses for these phrases. The problem is that we’ve forgotten what they are.
From LinkedIn to Facebook to Google and Yahoo – everyone is enraptured with the idea of having access to a huge audience.
Open Networkers on LinkedIn think they’re making a value statement when they declare having thousands of first level contacts. The gurus and pundits declare there’s inherent value in advertising on Facebook and Google because of their massive audiences. But how many of those first level contacts do the open networkers actually have relationships with? And just how many people seeing your ad on Facebook or Google are going to do business with you?
The answers to these questions are clear in our first story. We look at specific reasons why people WON’T click on your ads, and just how much value is in someone having thousands of first level contacts on LinkedIn.
In our second story, we look at the trend toward mobile computing. “Everyone” has a smartphone (actually, smartphones account for around 37% of cell phone usage), is getting a tablet, or has an Apple device, right?
Well why should that matter to you and your business? It’s corny, I know, but just like our mom’s always said: Just because your friends jump off a bridge, does that mean you jump, too?
There are a lot of folks screaming about one of the many new and shiny objects. They’ll tell you each one means the difference between life and death for your business. Right. That’s pure poppycock.
I have said from the beginning that business have survived quite nicely without the internet and social media, and they can go on surviving without using them. Can these things bring in new customers, create new sales, and make for a better customer experience? Yes, they can. And I agree that you should give serious thought to using them. But they are a long way from determining the success or failure of your business.
Listen in and hear what the trends are with mobile computing among consumers. More importantly, hear just how simple it is to tune in to these trends and benefit your business.
Then we wrap up the show with some resources you can use – online resources – to get inexpensive office space, book events and even sell physical products.
And most importantly, we close this week’s show with a few choice words about what “bigger is better” really means. And you hear how you really should “go big or go home.” It all revolves around the Value Of One.