Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Sales Principles ALL Small Business Owners Must Know

One of the most derided, yet most important, professions in the world is that of the professional salesperson. So many consumers hate the idea of salespeople coming after that wallets, and that is usually because many salespeople go about their work in the wrong manner. Well, you don’t have to do that anymore. This week host Gary Kaskowitz ( is joined by special guest Jacques Werth, President of High Probability Selling ( and www. Jacques is the author of the best-selling book “High Probability Selling” and has over 50 years of sales and sales research experience backing him up.

In this week’s episode of Marketing 4.0 you will discover many classic sales principles that you can begin using TODAY in your business. You will learn the importance of and target marketing and how you can begin that process right now. You will also hear how to listen actively and powerfully to your prospects and customers to find out if and how you can better serve them. Gary and Jacques also discuss the difference between needs and wants, and when it is better to sell features rather than benefits.

Listen to Gary and Jacques as they discuss time and empirically tested techniques that you can begin using immediately. See how everyone is selling whether we realize it or not, and how you can distinguish yourself from your competition by being both authentic and ethical in your sales. So, if you are looking to increase your personal sales listen in to Gary Kaskowitz and Jacques Werth of High Probability Selling as they discuss the sales principles you must know if you want to succeed in today’s competitive landscape.