Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – The Disengaged Employee

Did you know that over 55% of Americans hate their jobs? What would it mean to you if these were your employees or co-workers? The sad reality is that many people who hate their jobs not only are less productive, but they can cost the small business owner a great deal of time, money, and lost sales. This week on Marketing 4.0 Gary Kaskowitz ( is joined by Jim Byrnes of Northstar Team Development as they discuss the disengaged employee and how this affects the marketing of small businesses. Jim is a professional trainer with over 30 years of experience in retail and multiple store management. His clients include a Who’s Who directory including Hershey, Crayola, and Ford.

Listen in as Gary and Jim discuss the real and emotional costs of having employees that are not buying-in to your business’s mission. This is especially pertinent in today’s multiple-generation workspace. Different generations of employees think and act differently on the job. If you are managing this type of team for marketing success, then you need to be aware of how these groups can work together more effectively.

You will learn specific tactics you can employ, beginning today, to “fire quickly and hire slowly.” You will hear how build an effective team that won’t necessarily be a company of “yes-men” but rather people who put your business’s value proposition at the top of their work-day. Gary and Jim will discuss and teach you how to combine people and process to deliver the utmost value to your customers.

So, if you’re wondering whether or not you have the right people working for you, or are looking to hire that first person to help you out; then make sure it’s a good decision. Listen today to learn about how to re-engage a disengaged worker and hire new workers who will share your vision and passion for success.