The most effective non-profit leaders and fundraisers are masters of communication. They use words that all types of people understand; they save jargon for conversations with experts in their field. On this show, I interview Tony Proscio, a communications consultant and contributor to the useful online tool, The Jargon Finder. We discuss how you’ll know if you’ve fallen into the jargon trap, and tricks professional communicators use to make sure their words create a connection with donors and volunteers. By the end of this show, you’ll be able to look at your own writing and websites and see where you fail to be clear. You can then rework your content so your audience hears and responds to the great work your non-profit does.