Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – How to put the Social back into Social Media!

In this episode of the Social Media Marketing series, Gary Kaskowitz ( is joined by guest Jonathan Rick ( as they discuss how to put the social back into social media. Jonathan is a writer, speaker and consultant with expertise in blending communications and public affairs to leverage the web to shape public opinion and get people to take action.

Listen to Gary and Jonathan discuss how to understand the etiquette and expectations of different social media outlets and use this knowledge in your writing. Far too many of us are trained, or at least think we should, talk in corporate or government speak. This is probably the worst thing you can do with online media. Jonathan offers specific tips and action steps you can take TODAY to write better press releases and engage your audience on a more personal and meaningful level.

In this episode you will hear Jonathan’s four pet peeves of writing for electronic and social media that you may be guilty of. You will learn how these are harmful to your brand and your business and what you need to do in order to fix them. You will also learn how to craft headlines for your messages that generate interest and involvement of your audience.

The social media can and should be an amplifier of your natural voice. Listen to Gary Kaskowitz and Jonathan Rick as they show you how to truly develop relationships in these media by communicating in ways that are more comfortable for you and more meaningful for your audience. So, if you are interested in how to actually be more effective with social media then take out a pen and some paper because you will absolutely want to take notes and act on this episode of Marketing 4.0.