Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Interrupt vs. Permission!

This week Gary Kaskowitz ( talks about the difference between interrupt and permission-based marketing. If you’ve ever wondered how you can approach people you don’t know and get them to give you permission to talk with them, then you need to listen to this week’s episode of Marketing 4.0. Listen in as Gary is joined by guest Mary White of MTI Business Solutions ( as they discuss getting PR and customers with the latest technology.

Gary and Mary discuss not only social networking, but dig into the basics of marketing strategy and consumer behavior as they show you how to use classic principles in today’s business environment. It is a fact of life that people are able to seek their information in different ways than they have in the past and you need to be aware of what these are if you want to be as effective as possible.

In this week’s episode of Marketing 4.0 you will learn how to understand and translate the value equation to today’s harried consumers. You will hear how to approach journalists and others to get your PR messages spread by truly understanding the value equation. Learn the three questions you must ask if you want others to be receptive to what you have to say and to help you spread your message.

If you want to learn how to apply tested and true marketing and consumer behavior strategies to your PR and other marketing efforts, then you need to listen to Gary Kaskowitz and Mary White as they discuss how to get people’s permission to approach them.