Former Shows & Episodes

Ambitious Entrepreneur

Ambitious Entrepreneur – Powerful marketing strategies for business growth

Do you find marketing difficult and confusing?

You’re certainly not alone – which is why many ambitious entrepreneurs don’t spend nearly as much time marketing their businesses as they should.

Well, you’re in for a treat as on today’s show Annemarie Cross interviews Steven Howard from Howard Marketing.

Steven is a leading marketing strategist, positioning specialist, consultant and author whose 30-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.

Steven talks about:

• Common marketing mistakes that entrepreneurs and small business owners make
• Tips on how to prevent making these costly mistakes; and
• Why customer retention is more important than new customer acquisition, and much more.

Find out how Steven helped one of his clients (operating in a highly competitive market place) distinguish their service offerings from their competitors, which enabled them to secure clients at a rate that was 25% higher than what their competitors were charging. You too can follow this positioning strategy.

Are you leveraging satisfied customers? Many ambitious entrepreneurs don’t, and are therefore missing out on numerous opportunities for repeat and referred business. Steven reveals the steps you need to take in order to start compiling key feedback from your customers so that you can build your reputation, while ensure your customer will continue to sing your praises.

Do you think that a ‘customer’ is someone who makes a first-time purchase from you? According to Steven, this is not really a customer but rather a trial user. And, depending on the level of service you provide him/her, will determine whether or not they remain a customer and continue to recommend you to their contacts.

Looking for more marketing tips to help you take your business to the next level? Access Steven’s weekly Monday Morning Marketing Memo for some great marketing advice.