Leadership and The Workplace

Nonprofit Spark

Renee McGivern

Nonprofit Spark – Non-profit website redesign, part 1 – 01/30/12

One of the most daunting projects every non-profit has to face at some point is a website redesign. It is time consuming, has great potential for complications and cost overruns, and requires both big picture thinking and attention to the smallest details. The redesign requires lengthy conversations and lots of work by many people, all happening on top of their day to day work.

On this week’s show, I speak with Christine Durand, communications and marketing director for the Minnesota Council of Nonprofits (MCN). She recently led a massive website redesign project for her organization. In fact, her team and the website design company were working on three sites at the same time, if you can imagine that. This is the first of a two-part case study and it focuses on the early stages of the redesign process including planning, assessments, and the Request for Proposal (RFP). In a few weeks, we’ll delve into content development, branding and costs.

MCN worked with Browser Media, a website design company based in Bethesda, Maryland with extensive experience working with associations.

I follow up the interview about the website redesign project with a conversation focused on finding resources about nonprofit websites. My second guest is Laura Quinn, executive director of Idealware, a non-profit that tests and researches non-profit software. She talks about training, articles and reports about websites that are available for free on her website.

This is a fun show, packed with ideas, and you’ll want to take notes.