Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – The Real Truth Behind PR for Small Businesses

In this encore broadcast of Marketing 4.0 host Gary Kaskowitz ( is joined by Ryan Evans ( as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) than advertising.

You will also learn the specific action steps you need to take if you want to manage your own publicity efforts. Listen to this week’s episode to find out how to gauge the demand for your product or service and audiences that will want to hear your message. You will also hear why micro-audiences are often better for your publicity efforts than mass market audiences and how to cash in on the “long-tail” of publicity.

Listen to Gary and Ryan as they discuss how you can discover your business story and match this to the most interested and most receptive audiences. In today’s fragmented world of blogs, small websites, communities and social media, you need to understand how publicity can be both more effective and affordable.

All small businesses can benefit from publicity efforts, if and when they are properly conducted. Listen to this week’s episode to learn what your publicity message MUST have in it if you wish to be believed and listened to in your market. There are at least four specific steps you can take this week to get your publicity efforts rolling. Listen to Gary and his guest to uncover these and more.