Our interview is with Chris Hewett, Founder & Executive Producer of a new social media and self-development tool, Mindbloom. A long time game designer and developer, Chris tells the story of the birth of Mindbloom. This free-to-play game is designed to inspire people to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life. By choosing a series of images and music the player associates with life goals and then sharing these the participant creates an online space where they can go to clarify their direction, get inspiration or simple explore. This is, of course, another in a series of online web and phone apps that are game like and use social media in part. It can be considered an example of gamification which we have talked about before on this show or how apps on our phones or online are improving how we manage and enjoy our lives. But Chris points out that you can do the Mindbloom experience entirely on your own.