Money and Success

Beyond Social

Jason Seiden

Beyond Social – For Chili’s Bar & Grill, Giving Is the Secret to Social

As COO of Chili’s Bar & Grill, Kelli Valade is focused on store operations and the path to sustainable profitability. And while many in her position may perceive social media to be a threat to productivity, Kelli has turned employee engagement into a competitive advantage. How? Through giving. Every September, Chili’s, its employees, and its guests raise
money to benefit St. Jude’s Children’s
Research Hospital during National Children’s Cancer Awareness Month. Together, they’ve already raised $41 million and are fast closing in on their $50 million goal. Wonder what this giving program has to do with social media and productivity? Turns out, everything