Money and Success

Business: Engaged!

Carrie Perrien-Smith

Business: Engaged! – Taking a Closer Look at the Shoestring Business

Not everyone wants to build a sprawling business loaded with employees and large capital investments. Some prefer to keep it lean, and that can equate to running a shoestring business. Today’s technology and the internet provide us more variations on the shoestring business than ever before. On this episode of Business: Engaged! we talk with retired business owner Wayne Simpson. We discuss the advantages, funding options, and success factors. We also talk about whether to incorporate and how to use contracts to provide sustainability and profitability.

And you won’t want to miss my segment that features lessons learned from my city council campaign in Rogers, Arkansas. I explore the economic impact of the local political campaign. To keep up with my work in my community, you can visit my blog at

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