Leadership and The Workplace

Nonprofit Spark

Renee McGivern

Nonprofit Spark – Media relations tips for nonprofit leaders – 01/07/13

Welcome to Nonprofit Spark, a show for leaders and board members of new and emerging non-profits. And happy 2013, the best year of our lives!

This week’s show offers great tips about working with local media. It is so great when nonprofit stories are told in the newspaper or on the radio or television because nonprofits are, after all, community assets that citizens should know about!

Newer nonprofits who succeed quickly embrace the opportunity to build relationships with reporters and to pitch story ideas. So what are some of the things you need to do before you call them up or answer their calls?

My guest is Brad Phillips, the president of Phillips Media Relations, a media and presentation training firm. He writes the world’s most-visited media training website, Mr. Media Training and he just released a new book! It’s called The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.

We talk about how you can be successful when you’re in the news, how reporters work and what they need, and we get in to some nitty gritty stuff about messaging, too. It’s a perfect starting point for nonprofit leaders who want to engage an audience of thousands who are reached through traditional media but Brad also ties some of that advice to Twitter as well.

I hope you enjoy the show.