Leadership and The Workplace

Nonprofit Spark

Renee McGivern

Nonprofit Spark – Six ways to make your case statement great – 05/13/13

We’re back to talking about fundraising on this show, but with an emphasis on making your case for support. My guest this week is Jennie Winton, a founding partner of Mission Minded, a branding firm that believes that nonprofits, foundations, and other do-gooders can only have an impact if people understand the importance of their work. Since starting the company, Jennie has advised more than 150 nonprofit organizations on their brand strategy, messaging and fundraising.

In this interview, Jennie describes six ways to make your case great so that your donors can’t resist supporting your nonprofit. Developing a case statement is not easy but it reaps such huge rewards as you share stories about lives and communities you impact. We also talk a bit about how to work with a branding or design agency so you end up with materials and ideas that actually help you raise more money.

Another show that pairs well with this is a recent one with Jerold Panas, a brilliant fundraising consultant who has raised millions of dollars and written numerous books on fundraising. As with Jennie, you’ll hang on his every word. That show aired the week of March 18, 2013.

This is a fun show that will get your creative juices flowing. Enjoy!