Living Green

Eco Evolution

Michael Gosney

Eco Evolution – Earthkeeper: How a Financial Power Broker Traded the “American Dream” for a Purposeful Life in Service to the Planet

With Adam C. Hall, author of The Earthkeeper: Undeveloping the Future

Adam C. Hall made a fortune in real estate development as a master of structured finance. He was living what he understood to be the American Dream. But it all came apart, like a fractured picture of perfection, as he sought meaning in his life as a human being. His journey of discovery, both within himself and as witness to the miraculous works of the natural world, led to his founding new ventures in service of the planet, and authoring The Earthkeeper: Undeveloping the Future, a very personal and bold account of his experiences, and a comprehensive reference on current environmental initiatives and groups. Following a philosophy he calls Earthonomics and the quadruple bottom line (people, planet, profits, peace), his Certified B Corporation Earthkeeper Alliance, invests in thousands of acres throughout the U.S. as land stewards for conservation and “undevelopment.” The Alliance donates 10% of profits to its sister non-profit Earth Services, Inc., which is a major facilitator of the urban gardening movement among youth in major American cities, and promotes the “Earthkeeper Movement.” This conversation should be an inspiration for everyone looking for the deeper reality behind the façade of consumer culture, but especially for those people who represent financial institutions and corporations that have the opportunity (the responsibility?) to play a role in the shift to sustainability – vs. continuing on with “business as usual.”