Join Ann and her guest Doug Brown, entrepreneur and CEO of www.salesfollowup123.com, as we uncover one of the fundamental marketing mistakes many small business owners make — not asking yourself the right questions about your target client or customer. Think you are already asking the right questions? Think again — so did the business owner you’ll hear about who spent $1 million in advertising that failed to bring in a single lead — ouch! You’ll hear how asking smarter questions showed them exactly what they were doing wrong, and then about another company that increased sales by over $6 million in less than a year by asking Doug’s 6 key questions which led them to re-define their whole marketing strategy. 6 Essential Questions to define your market, 3 Keys to create your marketing message, and more, all on this segment of your nuts and bolts business solutions source, Turning Problems into Profits.