You’ve probably heard the business adage that what get’s measured is what gets done. That principle applies to organizational communication as much as anything else. By any measure, effective communication is one of the most vital keys to business success – and one of the biggest sources of employee complaints. According to communication measurement guru, Angela Sinickas, if it gets measured at all, most companies are asking the wrong questions and measuring the wrong things, and they wind up getting the kind of subpar performance that goes along with substandard communication. Listen and learn about what it takes to do communication measurement the right way, and how it can make a huge difference on the bottom line.