Sales and Marketing

Marketing Masters: Innovate, Captivate, Convert!

Connie Pheiff

Marketing Masters – Be Yourself…Everyone is Taken

GUESTJessica Pettitt

WARNING – this is not your typical diversity training.  JessicaPettitt (Pet it, your dog) brings 10+ years of student affairs experience and 5+ years of national consulting work to comfort the afflicted and afflict the comfortable. Get your cell phones out, prepare to laugh, think, and actually change the world. Buckle your seat belts…. Here’s Jess.


Three takeaways

  1. Don’t wait until you’re perfect
  2. Treat business as a dinner party
  3. Outsource, outsource, outsource


Jessica Pettitt is the “diversity educator” your family warned you about. She is easy to work with, accessible, and brings VERY simple concepts that are really hard to incorporate into our lives.  Nominated for two years by Campus Activities Magazine for Best Diversity Artist, Jessica’s programs are direct, customized, and highly interactive. Her workshops, seminars, and keynotes take participants on a journey weaving together politics, theory, current events, and story telling with large doses of humor reminiscent of Bob Newhart, George Carlin, and Paula Poundstone. This is by no means your average diversity program!  Though participants will be laughing, she promises no drum circles, guilty tears, or finger pointing.  This will be a HIGHLY interactive program that will leave participants with actual action steps to make REAL change in their lives.  Jessica takes 10+ years in Student Affairs, 5+ years of national consulting work, and 2+ years of stand up comedy stage to stage as part of her mission to inspire change, dismantle oppression, and recognize our privilege.  Through teaching, writing, and facilitating tough conversations, Jessica has figured out how to BE the change she wants to BE.  Now it is your turn!

Current Business

Organizations, businesses, associations, communities, and campuses alike have one problem in common – they want to see change without doing any work. I guide participants through highly interactive activities that help them better understand who they are and what they bring into relationships first so that building better relationships and changing culture can happen and stick.

Memorable Failure

Not understanding things fast enough… like the difference between gross and net or that I can’t do everything alone. I have learned that I need to anticipate expenses and plan accordingly and to reach out and be real friends with my competition.

Ah-Ha Moment

Getting fired several times forced me to create a Plan B. The kharma is that I know supervise myself.

Digital Trends

I don’t really know what that means so I guess not. My go to business resource is NSA and NSA XY.

Favorite success quote

Be yourself, everyone else is taken. My grandmother, Glenna Foote said this to me.

Favorite business book

Book Yourself Solid was the first book that I read that talked about giving back. 

Your most influential person

My father, lots of people that I don’t want to be like

To contact Jessica Pettitt CLICK HERE

To be considered as a featured guest on Marketing Masters contact TEAM PHEIFF to receive a guest application.