Sales and Marketing

Marketing Masters: Innovate, Captivate, Convert!

Connie Pheiff

Marketing Masters: Innovate, Captivate, Convert! – Lead With Your Strengths and Trust Your Gut

GUEST: Deb Ingino

We’re always looking for highly motivated guest for Marketing Masters. Want to be a guest on Marketing Masters? Contact TEAM PHEIFF to receive a guest application.

Welcome to #Marketing Masters radio hosted by @ConniePheiff the #queenofmarketing. Each week Connie Pheiff connects you with the best of the best thought leaders from around the globe sharing marketing strategies and best practices so you too can grow your market.

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When there is no ‘real’ fear, the goal is to feel the fear and do it anyway. Here are three suggested practical steps to conquer your fear, take control of your life and lead with your strengths.


  1. Act with a rational approach. Stepping out onto a stage is not life threatening, but jumping off a cliff is… to gain a rational perspective… lead with your strengths.
  2. Control your past experiences. Your past doesn’t control your future. The person you were yesterday is not who you are today. But bring along your experiences, and lead with your strengths.
  3. Trump your thoughts and visualize the outcome. Go into new situations with a positive attitude. Attitude + Passion = Results (A+P=R). Don’t let you fear control the situation. You want to go into all situations with confidence that everything will turn out the way you want to experience it… then you can lead with your strengths.


If you were following along I just gave you the acronym to lead with your strengths. A.C.T.


About Our Guest

Deb Ingino is the CEO of Strength Leader Development. A highly sought-after executive coach, consultant and speaker worldwide, Deb is well versed in business operations and in the importance of asking key questions most business leaders won’t ask themselves. She brings deep experience in leadership development, strategy, high performance team building, global operations, brand management, design, product development and training to her work. Her passion is for leading people to discover and maximize their strengths as well as those of fellow team members, while offering advanced strategies to achieve high performance.


Most Successful Failure

When I first launched my business under the brand My Wired Style, I was targeting parents to help them to identify their children’s strengths. The problem was that the minivan Mom’s and I had very little in common other than being a parent. They pull up to the workshop in their minivan with cheerio’s flying out the rear window while I was pulling up in my Mercedes after having just having come off a flight from Paris. My story wasn’t theirs and while knowing and nurturing your children’s strengths was important to both of us, they needed to hear that message from someone else. It became really clear when the parents would say “hey do you do this for adults?” I then regrouped, reset my plan, and changed my brand to better reflect what I did and Strength Leader Development was born.


Magic Takeaways

Pay attention, lean into your strengths and trust your gut.

Favorite Success Quote

“The greatest good you can do for another is not just share your riches, but to reveal to him his own.”


Favorite Business Book

The 21 Irrefutable Laws of Leadership by John C. Maxwell



Check back often for more great stuff on how you can accelerate your business.

Until next time, Stay Brilliant.


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