Sales and Marketing

Architect of Change

Connie Whitman

Architect of Change – Winning With Baby Boomers

The Baby Boomers have been the largest generation and the wealthiest when it comes to buying power.  What does this generation feel about accumulating stuff?  Has it changed over the past decade?

First let’s define who falls into this generation and what has been the adds that work for them….Baby boomers (age 50-69) and they were really the first generation in the U.S. to be constantly inundated with ads from all angles.  And wait for it… they’re tired of it.  Pushing out ad campaigns isn’t the best way to achieve success with Boomers.

Let’s get scientific for a minute.  Research has shown that this generation has a greater right-brain orientation.  The emotional, intuitive right brain is less interested in details than in the total picture and the right brain loves stories.  So, what do we do?

Today your host, Connie Whitman, will discuss marketing to Boomers with Fran Lytle, a Behaviorist, Brand Strategist and Co-founder of Brand Champs.  Fran is an expert in gender and generation behavior and helps brands grow their business by embracing behavioral insights when developing their marketing plans.