Sales and Marketing

Architect of Change

Connie Whitman

Architect of Change – Change and Why It’s so Hard

How many of you have tried to change a behavior and have struggled to get the change to stick and become a good or healthy habit?  How many of you are leaders or managers in your organization and have tried to get your team to change behaviors in order to be able to meet personal and team goals?  Why is changing something, that is so critically important, so darn hard to get to stick?

Why even when we WANT to change does it seem to elude us?  Every logical part of your brain is screaming for you to follow and abide by these good nutritional choices yet we eat the hamburger and fries from McDonald’s but think to yourself, “I didn’t super-size it…that’s a good choice…right?”

Today, your host Connie Whitman speaks with Dr. Art Markman.  Dr. Markman is going to help us understand the mechanisms of changing behaviors for others and for our selves and how to learn that accepting help can be a good thing. Dr. Markman is a Professor of Psychology and Marketing at the University of Texas in Austin and has a new book is called Smart Change.

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