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Real Issues: No BS

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WebTalkRadio.net HostIt’s about time an unbiased voice cuts through all the hype and uses straightforward, simple language to lay out the discussion of the social, legal and economic issues that form the basis of current political discourse — or lack thereof. Gary takes on the issues without the emotional and marketing clutter surrounding them, peeling back the layers of spin and marketing so we can discuss (and disagree) on the contents, not the packaging!

 

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Real Issues: No BS – What’s in a Name?

Plenty, as you will learn on this week’s episode. Listen to Gary as he explains how naming a business or product works from a marketing perspective. You will learn the three categories of mistakes business people make when naming their businesses, as well as how to name a business or product successfully. You will also […]

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Biography

Real Issues: No BS with Gary Kaskowitz MBA, Ph.D

Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management at Moravian College in Bethlehem, PA. He is the author of “Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this” (ISBN: 978-1608445318).

Gary’s research and teaching focus on marketing principles, both classic and modern. Gary has developed and taught college courses on marketing management, strategic marketing, consumer behavior, market research, personal sales, storytelling and branding, and the morality of marketing. His published research includes the use of strategic and tactical marketing for small business enterprises as well as the use of involvement in gaining trust on a website. He has also done research on how different moral philosophies impact the choices marketers and managers make.

Gary also works as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent over twenty years studying the use of emotional marketing techniques and how we can both understand and protect ourselves from them.

He is a member of the American Marketing Association and the Marketing Sciences Institute. His current research interests include the use of archetypes, symbolism, and storytelling to create powerful brands as well as other aspects of consumer psychology.

Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. Gary has a BS in Computer Engineering from University of Illinois, an MBA from Averett College, and a MA and PhD in Measurement and Statistics from University of Maryland.

In addition to teaching and writing, Gary enjoys public speaking and has been a proud member of Toastmasters. Recently, he was selected by the Moravian College class of 2010 to deliver the commencement address at Moravian College’s commencement (held May, 2010).

Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. Gary grew up in DeKalb, IL, lived for twenty years in the Washington DC area, and currently resides in Allentown, PA with his wife and children.

 

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  • Real Issues: No BS – What’s in a Name? Plenty, as you will learn on this week’s episode. Listen to Gary as he explains how naming a business or product works from a marketing perspective. You will learn the three categories of mistakes business people make when naming their businesses, as well as how to name a business or product successfully. You will also ...
  • Real Issues: No BS – Is How You Dress Stopping You From Success? On this week’s episode Gary discusses the importance of how and why our appearances affect our success in the business world. Gary is joined by Wardrobe Consultant Dick Lerner of Wardrobe University. Come listen to Gary and Dick as they discuss how the way you dress is one of the most important aspects ...
  • Real Issues: No BS – What’s Your Symbol? In this week’s episode Gary discusses the use of symbolism in creating a graphic identity for yourself or your small business. He is joined by his special guest Erin Ferree of BrandStyle Design who discusses how symbols can help or hurt your identity. Listen to Gary and Erin as they talk about such ...
  • Real Issues: No BS – Are You a Magnetic Leader? This week Gary is joined by Dianne Durkin, a loyalty specialist and author. Listen to Gary and Dianne as they discuss the eight steps that make a magnetic leader, with specific examples from some of today’s top business leaders. You will learn how you can develop your own leadership even when you’re not ...
  • Real Issues: No BS – Agendas and Entertainment In this week’s episode, Gary discusses how social and political agendas have taken over our entertainment and what this means for us. Listen as he talks about when and why this is good and what it means to us when it’s not done properly. If you wish to press forward your own agenda ...
  • Real Issues: No BS – Is President Obama’s budget really the same as kitchen table budgeting? When introducing his new budget, President Obama likened it to the same kitchen table budgeting that the average American family does. Join Gary as he talks with Craig R. Smith, Chairman of SwissAmerica and author of “Crashing the Dollar: How to Survive a Global Currency Collapse.” In this episode Gary and his guest ...
  • Real Issues: No BS – Physical Health, Mental Health Have you ever gone to a doctor and left feeling worse than you went in, emotionally? In this week’s episode, Gary talks with Dr. Elyse Lubell, Licensed Psychologist, about the emotional trauma we face when going to the doctor, and how this affects our physical and mental well-being. Whatever happened to customer service ...
  • Real Issues: No BS – Do you trust me? What do snow-covered parking spaces and the financial collapse of 2008 have in common? They’re both examples of how trust and mistrust play out in our society. Come listen to Gary as he discusses what trust means to our economy and relationships, why we so often don’t trust each other, and how this ...
  • Real Issues: No BS – The Power of the Negative What do Groundhog Day and political races have in common? They both take advantage of negative emotions in marketing. Listen to this week’s episode to understand why we are all suckers for negative appeals and how this affects our purchase decisions from taking a cruise in the winter to voting for a political ...
  • Real Issues: No BS – Never Again! Why did so many “normal” and “intelligent” people help spearhead the Nazi party? Come listen to Gary as he talks with Jonathan Maxwell, author of “Murderous Intellectuals, German Elites and the Nazi SS” about why so many professionals and intellectuals helped spearhead the Holocaust. You’ll be shocked to find that many of these ...
  • Real Issues: No BS – Teach a Person to Fish? Baloney! In this episode Gary discusses the true notion of competition and how and why most of us are conditioned to not actually compete. Are you curious how marketers and others take advantage of our natural inclinations to like nice people, feel good about ourselves, and be lazy? If you want to know what ...
  • Real Issues: No BS – Why You Shouldn’t Discount In today’s episode Gary talks about the act of discounting and how this affects consumer decisions from who to vote for to what fast food to buy! Hear about why most politicians fail to deliver once elected and how you can and should avoid these blunders in your own daily lives. Listen to Gary as ...
  • Real Issues: No BS – The 112th Congress and Brand Loyalty On this week’s episode of Real Issues No B.S. Gary discusses the secret behind the election of the 112th Congress, why the Republican Party was able to take control of Congress, and what they need to do in order to stay elected. He also discusses the difference between satisfaction and loyalty and provides examples ...
  • Real Issues: No BS – What an experience! In this week’s episode Gary discusses the reasons why an average family of four will pay $1000/day for a popular vacation and why many of us will give away $10 for fake money. It’s all about the experience. Listen and learn what smart marketers know about us and how they can so easily separate us ...
  • Real Issues: No BS – Identity Crisis Have you ever wondered about how important your identity is and what happens if it gets stolen? In this week’s episode Gary discusses two cases of identity theft and the resulting customer service fallout. You will also learn about the importance of establishing a personal identity, and it’s probably not what you ...
  • Real Issues: No BS – And you thought a price was a price? In this episode Gary reveals the dirty little marketing secret known as “yield management” and shows how a major retailer uses this against us, the consumer. You will also learn about what makes for an unpleasant customer service experience and hear how marketers and consumers can better serve each other, as well as a ...
  • Real Issues: No BS – Reality TV and Names in the News What do Bristol Palin and Prince William have in common? Listen to this week’s episode to find out how and why “real” people become celebrities and what this means for Bristol Palin and Prince William. In this episode Gary discusses why the public creates our “heroes” and what this means to us as ...
  • Real Issues: No BS – What recession? Why people are still going out to eat We all know that it is a very difficult economy out there right now. In fact, one of the key reasons the Democrats lost control of Congress was because of the lack of progress on economic fronts. Yet despite this, upscale restaurants are still crowed. Why are we all still eating out ...
  • Real Issues: No BS – From Tea Party to Twinkies What do Barack Obama, the Tea Party Movement, and Twinkies have in common? They all understand the power of emotional marketing! This inaugural issue of Real Issues, No B.S. introduces the idea of emotional vs. mind-share marketing and shows how this plays out in our lives from selling toothpaste to selling a ...