Host: Jason Seiden
Each week, Jason Seiden talks to thought leaders, digital strategists, and executives about the new world of business communication—a world in which engaging employees around a consistent brand story creates unheard of value, yet where a (seemingly never-ending) series of new and fascinating challenges awaits.
Jason runs Ajax, a branding agency specializing in message amplification through Workforce Marketing. Whether you are responsible for the success of a team, an entire company, or just yourself, The Rise of Workforce Marketing will help you align your messages, engage more genuinely, and achieve greater results.
To listen to Jason’s previous show, Beyond Social, please just click here.
Join Richard Margetic of Dell as he provides a clear-headed assessment of what’s required to make a company social, and the benefits Dell has realized by doing so.
Previous EpisodesView All Past Episodes of The Rise of Workforce Marketing
The Rise of Workforce Marketing with Jason Seiden
Jason is CEO of Ajax, a branding agency that specializes in Workforce Marketing. Ajax helps companies fully engage employees in branding and communications initiatives, improving top- and bottom-line results. Ajax offers the only training program in North America to have been certified by LinkedIn.
Jason’s experience with online business began in 1994, while he was still in college. For the next seven years, Jason developed and optimized “online customer experiences” for companies. For several years in the late nineties he served as Executive Producer of RollingStone.com, where he was responsible for the experiences of more than 25 million monthly visitors. From 2001 to 2010, Jason shifted his focus to interpersonal effectiveness, and began consulting to Fortune 500 executives, entrepreneurs, and professionals on a variety of communication and leadership issues. He has written two books, including the award-winning How to Self-Destruct™: Making the Least of What’s Left of Your Career, and has taught negotiations and leadership at The Chicago School of Professional Psychology.
Jason earned his MBA from the Kellogg School of Management and his Bachelor’s in Economics from Wharton. He blogs at jasonseiden.com.
- The Rise of Workforce Marketing – What a Robust Social Business Looks Like May 6, 2013
- The Rise of Workforce Marketing – The Best Damn Recruiting Video. Ever. April 29, 2013
- The Rise of Workforce Marketing – How IBM Became the #1 Social Business on the Planet. March 18, 2013
- The Rise of Workforce Marketing – Herding Cats: Creating Internal Brand Alignment at a Service Firm March 11, 2013