Former Shows & Episodes

Real Issues: No BS

Real Issues: No BS – What’s in a Name?

Plenty, as you will learn on this week’s episode. Listen to Gary as he explains how naming a business or product works from a marketing perspective. You will learn the three categories of mistakes business people make when naming their businesses, as well as how to name a business or product successfully. You will also hear how you can apply these lessons to your own business as well as some exciting news about this show!