Jeff Altman, The Big Game Hunter invited Manhattan career coach Ellis Chase, author of “The Fund Forever Job” back to speak about branding and the importance of avoiding the typical 30 second “elevator pitch.”

Together, they discuss a formula for constructing and branding statement that can be used at network meetings, when running into someone, at interviews and other places that will help you standout in people’s minds, help you get more interviews and more effective results.

If you would like Jeff’s help with crafting your own branding statement or with job search coaching in general, you can reach him via LivePerson.com