Former Shows & Episodes

Real Issues: No BS

Real Issues: No BS – Teach a Person to Fish? Baloney!

In this episode Gary discusses the true notion of competition and how and why most of us are conditioned to not actually compete. Are you curious how marketers and others take advantage of our natural inclinations to like nice people, feel good about ourselves, and be lazy? If you want to know what you must do to combat this, then you need to listen to this week’s episode.

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Real Issues: No BS – Why You Shouldn’t Discount

In today’s episode Gary talks about the act of discounting and how this affects consumer decisions from who to vote for to what fast food to buy! Hear about why most politicians fail to deliver once elected and how you can and should avoid these blunders in your own daily lives. Listen to Gary as he shares the one secret sure to get you more money in your job or business. Enjoy the show!

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Real Issues: No BS – The 112th Congress and Brand Loyalty

On this week’s episode of Real Issues No B.S. Gary discusses the secret behind the election of the 112th Congress, why the Republican Party was able to take control of Congress, and what they need to do in order to stay elected. He also discusses the difference between satisfaction and loyalty and provides examples of how you can use this in your own business, job, and life so that you don’t get “fired.”

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Real Issues: No BS – What an experience!

In this week’s episode Gary discusses the reasons why an average family of four will pay $1000/day for a popular vacation and why many of us will give away $10 for fake money. It’s all about the experience. Listen and learn what smart marketers know about us and how they can so easily separate us from our dollars by offering us an experience rather than a tangible product.

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Real Issues: No BS – Identity Crisis

Have you ever wondered about how important your identity is and what happens if it gets stolen? In this week’s episode Gary discusses two cases of identity theft and the resulting customer service fallout. You will also learn about the importance of establishing a personal identity, and it’s probably not what you think!

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Real Issues: No BS – And you thought a price was a price?

In this episode Gary reveals the dirty little marketing secret known as “yield management” and shows how a major retailer uses this against us, the consumer. You will also learn about what makes for an unpleasant customer service experience and hear how marketers and consumers can better serve each other, as well as a tip sure to save you money this holiday shopping season.

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Real Issues: No BS – Reality TV and Names in the News

What do Bristol Palin and Prince William have in common? Listen to this week’s episode to find out how and why “real” people become celebrities and what this means for Bristol Palin and Prince William. In this episode Gary discusses why the public creates our “heroes” and what this means to us as consumers. He also gives you a quick holiday shopping tip sure to save you money as you go about your shopping this season!

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Real Issues: No BS – What recession? Why people are still going out to eat

We all know that it is a very difficult economy out there right now. In fact, one of the key reasons the Democrats lost control of Congress was because of the lack of progress on economic fronts. Yet despite this, upscale restaurants are still crowed. Why are we all still eating out when the economy would suggest that we’d be better off eating at home? This episode explores some of the reasons why eating at upscale restaurants is still a popular activity for so many.

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Real Issues: No BS – From Tea Party to Twinkies

What do Barack Obama, the Tea Party Movement, and Twinkies have in common? They all understand the power of emotional marketing! This inaugural issue of Real Issues, No B.S. introduces the idea of emotional vs. mind-share marketing and shows how this plays out in our lives from selling toothpaste to selling a President. Listen how politicians and other marketers use techniques of emotional marketing to sell their products and their ideas. This week’s episode reveals what we as consumers need to understand in terms of our involvement with a product and why we can be “manipulated” if we’re not careful.

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