Why is it that when it comes to getting organized, nearly all of us feel like we’re failing? Maybe it’s the incessant images of ‘org porn’ that we see at every turn that lead us to hold ourselves to an unattainable standard, or perhaps it’s the bevy of experts telling us everything that we should be doing to get perfectly organized. Whatever the cause, nearly everyone, no matter how successful, is pretty sure they’re falling short of the mark. In their show, dynamic duo Alicia Rockmore & Sarah Welch, co-founders of GetButtonedUp.com, will shed light on this topic – looking at why it makes us so nuts and highlighting simple solutions that help busy people get organized enough to lead the rich, full lives they deserve.
Get Buttoned Up with Sarah Welch and Alicia Rockmore
Sarah and Alicia are real women on a mission to help busy people get imperfectly organized. Their fresh approach to getting organized was born of necessity. Both women were busy professional moms with more to do than time to do it all and were tired of feeling like organizational failures because their lives didn’t live up to some “org porn” standard. Instead of throwing up their hands in defeat, they are redefining what it means to be organized to better fit our busy lives today.
The pair co-founded Buttoned Up, inc. (www.getbuttonedup.com), and co-authored two books about getting imperfectly organized: Everything (Almost) In Its Place and the recently released, Pretty Neat: Get Organized & Let Go of Perfection. They co-author a weekly newspaper column distributed by Scripps Howard News Service titled Buttoned Up: Home, have the leading blog on organization, and are featured organizational bloggers for BabyCenter and iVillage. They have appeared on numerous TV programs (national and local), including Good Morning America and NBC’s The 10 Show!, and have been featured in the likes of Redbook, LHJ, and The Boston Globe.
Sarah Welch Bio
Sarah is the slightly more “free-form” yang to Alicia’s organized yin. A recovering “yo-yo organizer,” she’s a seasoned entrepreneur used to juggling multiple projects (and companies) without breaking a sweat. Before striking out on her own, Sarah was a Mad Woman, helping to create great advertising for clients like Kellogg’s, General Motors and Ragu Pasta Sauce. Sarah and her husband, Gardiner, also a successful entrepreneur, live in Westchester County, New York with their sons William and Lachlan. She shares, “Once you let go of the quest to become ‘perfectly organized,’ it’s amazing how much easier (and fun) it is to get and stay buttoned up.”
Alicia Rockmore Bio
Alicia Rockmore is a self-proclaimed ‘organizational maniac’ who seamlessly juggles a fast-paced career and full home life. Prior to co-founding Buttoned Up, Alicia was a marketing whiz working for well-known brands like Wish-Bone Salad Dressing, Ragu Pasta Sauces, Total Cereals and Wheaties. Alicia and her husband, Adam, live in Los Angeles, and have moved eleven times in 16 years of marriage…as a result, she truly knows the value of having all of her information together in one organized place. Alicia is responsible for herself, her disorganized husband, Adam, their four year-old daughter, Lucy, and her 89 year-old mother. She notes: “Being organized allows me to get much more done in my life. I have learned that when I handle even just the few critical things in my life, I feel so much more relaxed. Being organized does not have to be hard. As a matter of fact it can be fun.”