The marketing world is in a constant state of reinvention. Chatter, posting and tweeting now play an essential role along with traditional tried and true techniques. By understanding marketing, your business can stand head and shoulders above your competition. Hear about dramatic successes and drastic failures through stories, examples, and principles from experts who will put you on an ethical path for success. Learn the hows, whats and whys of marketing. Brand yourself, brand your business, and get results with Marketing 4.0
Marketing 4.0 with Gary Kaskowitz MBA, PhD
Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management at Moravian College in Bethlehem, PA. He is the author of “Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this” (ISBN: 978-1608445318).
Gary’s research and teaching focus on marketing principles, both classic and modern. Gary has developed and taught college courses on marketing management, strategic marketing, consumer behavior, market research, personal sales, storytelling and branding, and the morality of marketing. His published research includes the use of strategic and tactical marketing for small business enterprises as well as the use of involvement in gaining trust on a website. He has also done research on how different moral philosophies impact the choices marketers and managers make.
Gary also works as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent over twenty years studying the use of emotional marketing techniques and how we can both understand and protect ourselves from them.
He is a member of the American Marketing Association and the Marketing Sciences Institute. His current research interests include the use of archetypes, symbolism, and storytelling to create powerful brands as well as other aspects of consumer psychology.
Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. Gary has a BS in Computer Engineering from University of Illinois, an MBA from Averett College, and a MA and PhD in Measurement and Statistics from University of Maryland.
In addition to teaching and writing, Gary enjoys public speaking and has been a proud member of Toastmasters. Recently, he was selected by the Moravian College class of 2010 to deliver the commencement address at Moravian College’s commencement (held May, 2010).
Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. Gary grew up in DeKalb, IL, lived for twenty years in the Washington DC area, and currently resides in Allentown, PA with his wife and children.
Doug Hecker at 2 Excel Now is a Sales and Marketing Expert helping small businesses and professional services companies increase client attraction.