Money and Success

The Rise of Workforce Marketing

Jason Seiden

The Rise of Workforce Marketing – Herding Cats: Creating Internal Brand Alignment at a Service Firm

Want to know what it takes to “herd cats” and bring your employees together around a clear brand message? Listen up, because that’s exactly what today’s guest, Allison Hillgren, has been successfully doing for the past year at the financial firm Beacon Pointe Advisors. 80% of their professionals have been engaged by clients and/or prospects via LinkedIn, so this is no joke for Ali: if her team is not aligned, then 80% of them are actively creating noise in the market and potentially raising the cost of getting new business. Find out how she has been creating clarity on today’s show!