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Marketing 4.0

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WebTalkRadio.net HostThe marketing world is in a constant state of reinvention. Chatter, posting and tweeting now play an essential role along with traditional tried and true techniques. By understanding marketing, your business can stand head and shoulders above your competition. Hear about dramatic successes and drastic failures through stories, examples, and principles from experts who will put you on an ethical path for success. Learn the hows, whats and whys of marketing. Brand yourself, brand your business, and get results with Marketing 4.0

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Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media […]

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Biography

Marketing 4.0 with Gary Kaskowitz MBA, PhD

Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management at Moravian College in Bethlehem, PA. He is the author of “Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this” (ISBN: 978-1608445318).

Gary’s research and teaching focus on marketing principles, both classic and modern. Gary has developed and taught college courses on marketing management, strategic marketing, consumer behavior, market research, personal sales, storytelling and branding, and the morality of marketing. His published research includes the use of strategic and tactical marketing for small business enterprises as well as the use of involvement in gaining trust on a website. He has also done research on how different moral philosophies impact the choices marketers and managers make.

Gary also works as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent over twenty years studying the use of emotional marketing techniques and how we can both understand and protect ourselves from them.

He is a member of the American Marketing Association and the Marketing Sciences Institute. His current research interests include the use of archetypes, symbolism, and storytelling to create powerful brands as well as other aspects of consumer psychology.

Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. Gary has a BS in Computer Engineering from University of Illinois, an MBA from Averett College, and a MA and PhD in Measurement and Statistics from University of Maryland.

In addition to teaching and writing, Gary enjoys public speaking and has been a proud member of Toastmasters. Recently, he was selected by the Moravian College class of 2010 to deliver the commencement address at Moravian College’s commencement (held May, 2010).

Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. Gary grew up in DeKalb, IL, lived for twenty years in the Washington DC area, and currently resides in Allentown, PA with his wife and children.

 

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Doug Hecker at 2 Excel Now is a Sales and Marketing Expert helping small businesses and professional services companies increase client attraction.

 

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  • Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

    This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana has worked with hundreds of small business owners to show them how to develop a consistent and targeted advertising strategy. In this episode you will hear why so many small business owners fail in their advertising and how your time and money can be spent far more strategically and effectively.

    The failure to properly target your market is one of the key reasons behind small business failures. During this episode you will learn several of the big picture ideas and tactics to make your promotional efforts more effective. Listen to Gary and Lana as they discuss how to set correct advertising goals and then follow through on them. If you are a small business owner who is looking to get your message out to the right people, then this is an episode you won’t want to miss!

  • Marketing 4.0 – Is Your Referral Program Working?

    This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your referral program.

    Many small business owners spend a great deal of time and effort networking and looking for referral partners. Most of them get it wrong by not understanding the power of metrics and systems. Gary and Mike discuss how to create a referral system that allows you to focus on what you do best, your business!

    What do the most successful networkers know that you don’t? They understand how and when to follow up with their referral partners so that everyone benefits. Listen to this week’s episode if you are at all curious about the practical and applied ways to actually make your partnership and networking programs work for you.

  • Marketing 4.0 – The Power of Partnerships

    : If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty Fahncke, President of Fawnkey and Associates (http://www.midweekmomentum.com). Marty has successfully generated millions of dollars for himself and his clients through the use of partnerships and this week he is revealing some of the secrets he has used to accomplish this to Gary’s listeners. Gary and Marty discuss what partnership actually means to the small business owner and why it’s so valuable, and it’s probably not what you think!

    On this episode you will hear seven tips for creating the most powerful partnerships that you can which will not only give your business a great deal of value, but will allow you to bring value to your customers in ways that you would not otherwise be able to. Building upon the belief system necessary for any small-business person to succeed, Gary and Marty discuss how to practically determine your strengths and weaknesses so that you can focus on what you do well, not what you do poorly, thereby ensuring more success and value headed your way. Also, be sure to listen for a very specialbonus that Marty offers Gary’s listeners (and yes, it’s free!) .

    In future weeks, Gary will expand on this topic to show you how you can partner with non-traditional partners (e.g., Not-for-profits) as well as the best ways to network and get referrals from your network. So, sit back, relax, turn up your speakers and listen to Gary Kaskowitz and Marty Fahncke as they discuss some of the basic first steps to truly discover the power of partnerships.

  • Marketing 4.0 – Are You Treating Your Customers Like Dogs?

    This week Gary tells you about his recent experience with his dog-training course and what he learned about “Canine Communication” that you could use in your own business today. All too often small business owners treat their customers like dogs, and not in a positive way. Do you ever find yourself guilty of not really talking in your customer’s language but making assumptions about them instead? Do you force your customers to learn your jargon, rather than talk in their vocabulary? If so, then you are most likely committing fundamental marketing mistakes which are pissing off your customers and losing you money.

    In this episode of Marketing 4.0 Gary discusses the three things your customer communication has to have. You will learn how to create cultural authority so that your customers will know that you are truly their advocate and trust you. Ultimately you will develop a strong loyalty to and from your customers by following these simple and basic steps.

    Do not fall into the trap of talking to your customers like most people talk to their dogs. Learn the language of your customers and you will find yourself having a more successful and happier business. Listen today to learn how to begin!

  • Marketing 4.0 – Discovering and Using Your Passion in Business

    When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why many small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) to discuss some of the necessary steps you need to take if you truly wish to align your passion with your income.

    Listen to Gary as he shows you how to understand and match the internal and external game of marketing. You will learnabout the “marketing mindset” and why this is so crucial to your success as a small-business person. All too often entrepreneurs, small business owners, and job-seekers forget how to not only understand their true passions but how to match your passions with the passions of the marketplace. Listen today to learn some of the techniques you will need to incorporate in your business and life going forward if you truly wish to not only achieve success but enjoy the journey! Also, be sure to listen for a very special offer on how you can understand and use the steps to truly discover and profit from what you most enjoy.

  • Marketing 4.0 – How to Follow Your Passion to Success!

    This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of the hockey world!

    You will learn the three keys to successfully create a business out of doing something you love doing. You will also learn how to successfully build a team of people clamoring to help you build your business and how to avoid the number one mistake most people make when dealing with their teams!

    Listen in as Gary and Kevin discuss how to cater to the human being in a changing world. While the context you operate in will change, the fundamentals discussed in this interview will be consistent regardless of who you sell to or what your environment is.

    So, join Gary Kaskowitz and Kevin Huhn as they discuss how to pursue your passion to success by clicking on the link above.

  • Marketing 4.0 – How to Improve Your Business Game!

    In this exciting encore, Gary Kaskowitz (http://www.marketingfour.com/) is joined by special guest Terri Levine (www.TerriLevine.com). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more than 5000 entrepreneurs and business owners to help them become even more successful in their business.

    Listen to Gary and Terri as they talk about the keys to Terri’s success. Terri not only shares her personal story of growth, but offers so many tips to your business success that you’ll need to listen to this episode several times to write them all down! Terri is truly a practitioner of service and giving to her clients and you will hear some of her best tips in this episode.

    Learn about the two primary obstacles that keep so many small business owners from achieving success. Listen in as Gary and Terri discuss the trends that are affecting small business owners and how you can achieve success in the Internet economy. You will also hear Terri’s three crucial action steps that you MUST take when starting out if you want to put your business into hyper-growth, as well as the one thing you should do immediately after listening to this episode (well, actually make that two things; you see Terri has very generously offered a special gift to listeners of this show and will tell you how you can get this for yourself for free).

    If you always wanted a successful coach to show you how to improve your business game, then you need to listen to this very special Terri Levine interview today!

  • Marketing 4.0 – Getting Past Your Fear

    In this week’s encore episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Brad Worthley (www.BradWorthley.com) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 years, Brad knows a thing or two about what it takes to start a business and succeed.

    Listen in as Gary and Brad discuss the number one reason so many small business owners don’t have the level of success they desire. It is spelled F-E-A-R. Learn what FEAR really stands for and how we can create systems and mindsets to stop it dead in its tracks. You will hear how to squash your inner saboteur by listening to the voice of reason instead. Any entrepreneur, small-business owner/manager or job-seeker has to face down their fear to succeed. In this episode you will learn how fear presents itself and how it holds us back.

    You will also learn that there can be a place for fear. You will hear how to understand when fear is actually a way of telling us to get more information and be prepared. Yet all too often we use fear as an excuse to never take action and that is when it can really harm us. By listening to this episode you will discover how you can create your own systems for emotional safety so that fear serves you rather than you serving it.

    So if you are curious about how to recognize your fears and better deal with them for business success, listen to this episode of Marketing 4.0 with Gary Kaskowitz and special guest Brad Worthley today.

  • Marketing 4.0 – The Real Truth Behind PR for Small Businesses

    In this encore broadcast of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) than advertising.

    You will also learn the specific action steps you need to take if you want to manage your own publicity efforts. Listen to this week’s episode to find out how to gauge the demand for your product or service and audiences that will want to hear your message. You will also hear why micro-audiences are often better for your publicity efforts than mass market audiences and how to cash in on the “long-tail” of publicity.

    Listen to Gary and Ryan as they discuss how you can discover your business story and match this to the most interested and most receptive audiences. In today’s fragmented world of blogs, small websites, communities and social media, you need to understand how publicity can be both more effective and affordable.

    All small businesses can benefit from publicity efforts, if and when they are properly conducted. Listen to this week’s episode to learn what your publicity message MUST have in it if you wish to be believed and listened to in your market. There are at least four specific steps you can take this week to get your publicity efforts rolling. Listen to Gary and his guest to uncover these and more.

  • Marketing 4.0 – How to effectively network for referrals and profit!

    This week Gary offers an encore episode joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either!

    There are several rules that people need to follow in order to create powerful networks and referral partners. Unfortunately, most small business owners and job-seekers violate these rules and therefore do not obtain the success andbusiness they desire. When you understand these rules, you can take your networking efforts to the next level and find partners who will come to you!

    True networking comes from building true relationships with your (future) partners. The same marketing principles that apply to you when seeking customers work for seeking business referrals and partners. If you are a small business owner, entrepreneur, or job-seeker, then you need to listen to this week’s episode and learn how to effectively network for referrals and profit.

    Listen now to Gary Kaskowitz and Rebecca Staton-Reinstein as they discuss and show you five rules for creating powerful partnerships andwhat you need to do TODAY to get your business growing faster.

  • Marketing 4.0 – Who Is Your Ideal Customer?

    Are you curious how to identify your ideal client or customer for your business? This week’s encore show features Gary Kaskowitz (www.marketingfour.com) joined by guest Maria Marsala of Elevating Your Business (www.ElevatingYourBusiness.com). Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to identify and FIRE the “client from hell” so that you don’t waste any more of your time, resources, and energy pursuing customers who are only going to cause you aggravation.

    Gary Kaskowitz and Maria Marsala will discuss specific tactics you can use today to begin growing your business. You will learn why most small business owners and professionals actually harm their business through their business cards, rather than helping them. You will learn how to specifically identify an ideal client or customer so that you don’t spend money going after the wrong market. You will also learn what, exactly, you need to put on your website if you wish to attract the affluent market!

    Gary and Maria will share with you some of their personal war stories of small business owners who get it and those who don’t. The expression “the customer is always right” is wrong! While the customer may always be right, far too many small business owners are serving the wrong customer. Don’t fall into that trap yourself. Listen to this weeks episode of Marketing 4.0 with Gary Kaskowitz (www.marketingfour.com) and his exciting guest Maria Marsala (www.ElevatingYourBusiness.com) if you want to truly weed out those customers who give you nothing but grief and focus on those clients who will truly value you and what you have to offer.

  • Marketing 4.0 – A Relationship is a Relationship is a Relationship

    This week’s brand new episode features Gary Kaskowitz (www.marketingfour.com) talking with Amrit Kirpalani, President of Zuuzs.com (www.zuuzs.com). Amrit has built a very successful online retail store by following the principles of truly effective relationship marketing.

    Listen to this new episode of Marketing 4.0 as you begin your new year if you truly want to excel. During this episode you will hear how to avoid the common potholes of relationship building while growing your business. Amrit has “been there and done that” with his business and shares a lot of valuable information with us. You will hear how to find the people who are the most influential in your field and can best help you. Learn how to grow your circle of friends and referrals by issuing invitations to your community and engaging them in other ways as well.

    In this episode you will learn how to get people who can best help spread your message want to do so by giving them something of value in return (and no, it doesn’t have to be financial!). In fact, this episode of Marketing 4.0 should be considered a primer on good old-fashioned relationship building that really separates the truly successful from the also-rans.

    So if you want to make 2012 a banner year for your business then you really need to focus on the why and the how of relationship building this year. The principles you will learn in this episode can be applied online or offline; after all relationships are relationships are relationships. Listen now to Gary Kaskowitz and Amrit Kirpalani as they show you how you can take your business to the next level in 2012!

  • Marketing 4.0 – Are you an advocate for your business?

    In this encore performance of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Shel Horowitz (www.greenandprofitable.com). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.

    This week you will learn how to help yourself by helping others, a basic principle that Gary teaches. Shel offers an applied example of how you can not only go “green” in your business, but make more money doing so. It is possible to help yourself and your world simultaneously. Shel also discusses how he was able to take his passion to connect with world-known author Jay Conrad Levinson to collaborate on a best-selling book.

    Learn how you can find other advocates who share your passions and how you can position yourself as an expert among this group. If you’ve read “Brand It Like Barack!” then you already know the power of consumer advocacy in advancing your personal and business brand. This week’s episode of “Marketing 4.0” will help reinforce these principles as you listen to another successful business person show you how he did it and how you can use advocacy in your own business. Along the way you will pick up some tips on how you can not only save money in your business but help the environment as well!

    So listen now to Gary Kaskowitz and Shel Horowitz as they discuss applied branding through passion and activism. This is an episode you won’t want to miss!

  • Marketing 4.0 – How to Follow Your Passion to Success!

    This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of the hockey world!

    You will learn the three keys to successfully create a business out of doing something you love doing. You will also learn how to successfully build a team of people clamoring to help you build your business and how to avoid the number one mistake most people make when dealing with their teams!

    Listen in as Gary and Kevin discuss how to cater to the human being in a changing world. While the context you operate in will change, the fundamentals discussed in this interview will be consistent regardless of who you sell to or what your environment is.

    So, join Gary Kaskowitz and Kevin Huhn as they discuss how to pursue your passion to success by clicking on the link above.

  • Marketing 4.0 – Escaping the Corporate Rat Race?

    With the New Year upon us many people seek career or business change. If you are thinking about changing your business but don’t really know where to begin then you will want to listen to this week’s repeat performance of Marketing 4.0 where Gary Kaskowitz (www.marketingfour.com) talks with Doug Hecker President of 2ExcelNow and a professional business coach (www.2ExcelNow.com). Doug spent many years in corporate America until trading it in to become a small business coach. Along the way he learned many tips on how to succeed as a new small business owner that he shares with Gary in this interview.

    You will learn about how to shed a corporate mindset to think like a more agile small business owner. You will also hear how to develop effective relationships and referral programs with your customers. Listen to Gary and Doug as they reveal how somebody starting out in business can make a success of it while remaining passionate and energetic about what you do!

    In this week’s episode you will learn such specific tactics as wowing your customers through superior service and how to treat them beyond their expectations to gain allies who will help you grow your business.

    While Doug’s background is primarily in advising retail businesses, you will see how these strategies and tactics can translate to any small business owner whether you’re selling car washes to heavy machinery. So, click on the link and listen to Gary as he interviews Doug on life after corporate America and how to create a successful small business that you’ll love to work in

  • Marketing 4.0 – How to start an online conversation

    We have been talking quite a bit about how you can use the power of social media marketing in your business. This week Gary Kaskowitz (www.marketingfour.com) is joined by LinkedIn maven Chuck Hester (www.ChuckHester.com) as they discuss the art of starting an online conversation.

    All too often small business owners and professionals become intimidated by the power of the Internet and social media sites. This can cause you to either ignore these sites and marketing opportunities, or to treat them as if they were some type of special case of marketing. Neither one of these is true as you will learn in this week’s episode. The classic marketing principles that are discussed on this show apply regardless of the medium. The trick is to understand the medium you are communicating through as well as some basic ideas of human behavior and you are on your way to online success.

    The key problem that many small business people face is that they don’t understand the best way to approach a particular social site. Think of it this way, would you talk to people the same way at a backyard barbeque as you would at a professional networking event? I hope not!

    Listen to this week’s episode of Marketing 4.0 as Gary and Chuck discuss the best ways to use social media sites like LinkedIn to grow your networks and customers in ways that are meaningful for your contacts as well as yourself. So if you want to really learn how to start a powerful conversation with these techniques, then you owe it to yourself to listen to this episode today.

  • Marketing 4.0 – Campaigns, Tools and Metrics, Oh My!

    This week Gary Kaskowitz (www.marketingfour.com) revisits one of his favorite topics in marketing; the proper use of tools and metrics to build and measure a marketing campaign. For this he is joined by guest Coach Sean McCarthy of Colorado Coaching.

    Listen to Gary and Coach Sean as they discuss the best ways to build a marketing campaign online through the use of less-known tools and techniques. Learn why “free” marketing tools seldom are and how you can make the best use of your limited time and resources. You will learn how to create a marketing and measurement plan for your business and social media needs so that you can focus on what it is you do best; your business!

    Marketing lessons are all around you if you are only willing to look and learn. . After listening to this week’s episode of Marketing 4.0 you will be better prepared to create your own campaign and know whether or not your marketing is working.
    Start today by listening to Gary Kaskowitz and Coach Sean as they discuss how to use marketing systems to put your networking and customer acquisition on steroids by matching your brand and your audience with the proper tools you need to succeed with today’s marketing tools.

  • Marketing 4.0 – Interrupt vs. Permission!

    This week Gary Kaskowitz (www.marketingfour.com) talks about the difference between interrupt and permission-based marketing. If you’ve ever wondered how you can approach people you don’t know and get them to give you permission to talk with them, then you need to listen to this week’s episode of Marketing 4.0. Listen in as Gary is joined by guest Mary White of MTI Business Solutions (www.mobiletechwebsite.com) as they discuss getting PR and customers with the latest technology.

    Gary and Mary discuss not only social networking, but dig into the basics of marketing strategy and consumer behavior as they show you how to use classic principles in today’s business environment. It is a fact of life that people are able to seek their information in different ways than they have in the past and you need to be aware of what these are if you want to be as effective as possible.

    In this week’s episode of Marketing 4.0 you will learn how to understand and translate the value equation to today’s harried consumers. You will hear how to approach journalists and others to get your PR messages spread by truly understanding the value equation. Learn the three questions you must ask if you want others to be receptive to what you have to say and to help you spread your message.

    If you want to learn how to apply tested and true marketing and consumer behavior strategies to your PR and other marketing efforts, then you need to listen to Gary Kaskowitz and Mary White as they discuss how to get people’s permission to approach them.

  • Marketing 4.0 – Systematic Social Media

    Listeners to this show will know that we are all about how to apply marketing principles and strategies to your business and your life. Sadly most small business owners and professionals don’t have a good marketing strategy or system in place. Many of them are familiar with their day-to-day business disciplines but don’t understand the marketing behind business. This lack of knowledge can cost you a great deal of time, money, and lost sales.

    This week listeners of Marketing 4.0 will be treated to two marketing strategy experts as they discuss how to systemize social media as part of your overall marketing strategy. Listen to host Gary Kaskowitz (www.marketingfour.com) as he is joined by Dr. Len Schwartz (www.automatedsocialnetworking.com) as they discuss taking classic marketing strategies and techniques and properly using them with today’s technology.

    Listen to Gary and his guest as they discuss topics such as why Yellow Pages advertising is dead and how you need to be seen given today’s reality. You will discover techniques to help you distinguish yourself from your competition, especially in an online environment. You will also hear how to strategically build your brand. This is one of Gary’s favorite topics, and quite frankly, should be one of yours as well. If you don’t understand how to set yourself apart from your competition and how to truly how to get people to know, like, and trust you then you will unnecessarily spend enormous time and resources and most likely frustrate your customers to boot.

    So, if you want to find out how to really put the “system” into social media, then listen in to Gary Kaskowitz and Len Schwartz as they discuss classic marketing strategies and how you can use these with social networking technologies.

  • Marketing 4.0 – How to put the Social back into Social Media!

    In this episode of the Social Media Marketing series, Gary Kaskowitz (www.marketingfour.com) is joined by guest Jonathan Rick (www.JonathanRick.com) as they discuss how to put the social back into social media. Jonathan is a writer, speaker and consultant with expertise in blending communications and public affairs to leverage the web to shape public opinion and get people to take action.

    Listen to Gary and Jonathan discuss how to understand the etiquette and expectations of different social media outlets and use this knowledge in your writing. Far too many of us are trained, or at least think we should, talk in corporate or government speak. This is probably the worst thing you can do with online media. Jonathan offers specific tips and action steps you can take TODAY to write better press releases and engage your audience on a more personal and meaningful level.

    In this episode you will hear Jonathan’s four pet peeves of writing for electronic and social media that you may be guilty of. You will learn how these are harmful to your brand and your business and what you need to do in order to fix them. You will also learn how to craft headlines for your messages that generate interest and involvement of your audience.

    The social media can and should be an amplifier of your natural voice. Listen to Gary Kaskowitz and Jonathan Rick as they show you how to truly develop relationships in these media by communicating in ways that are more comfortable for you and more meaningful for your audience. So, if you are interested in how to actually be more effective with social media then take out a pen and some paper because you will absolutely want to take notes and act on this episode of Marketing 4.0.

  • Marketing 4.0 – What are they saying about you?

    In this episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Allen Jordan of The Far Point Alliance (www.farpointalliance.com). Allen brings his years of expertise in Information Technology (IT) and marketing to this episode, the second part in a series on Social Media Marketing and what you need to know about it. You will hear Gary and Allen discuss how to monitor what is being said about you and your business online and how you can better manage your online reputation.

    The Internet has made giants of us all allowing everyone with a computer and a connection to have a voice. While this is wonderful on one hand with all business owners having an equal chance to get their message heard, it also means that anybody can, and will, say anything they want to about you as well. How would you feel if a potential or current customer typed your name into a search engine and came across unfounded negative reviews? In this episode you will learn how to get out the message about yourself or your business that you want to project online. You will learn how to begin to maximize your own Search Engine Optimization (SEO), even if you don’t think that you have an online business.

    The reality is that all of us, both online and offlinemarketers, have an internet presence. It just may not be what you think it is! Listen in to Gary and Allen as they discuss how to put out your own positive message and be able to better control the conversation about your brand. After all, your brand is your most important business asset. It is crucial that you are seen the way you want to be seen if you wish for true brand identity and equity. If you really want to have a strong brand presence, then you need to listen now to learn how you can better understand and manage your online reputation.

  • Marketing 4.0 – How to SELL with the new social media

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Jeff Molander of Molander & Associates. Jeff is an expert in how to sell using social media and is the author of “Off the Hook Marketing: How to make social media sell for you” (www.MakeSocialSell.com). Listen in to this exciting conversation between Gary and Jeff as they discuss how you actually should be using social media to help sell your products and services.

    If you think that having a Facebook or Twitter presence is only about engagement then you owe it to yourself to listen to this episode immediately. You will learn how to borrow from the world of direct marketing when implementing a social media campaign to not only engage your customers in conversations, but also lead them to action. Far too many small business owners are getting caught up in the buzzwords of social media marketing and the whiz-bang new toy syndrome. However, if you are merely engaging your audience without a goal, then you are most likely wasting precious time and resources.

    Listen to Gary and Jeff as they discuss the three things you MUST begin doing immediately if you really want your social media marketing to pay off in a big way. You will learn timeless marketing and sales principles that can be employed to help expand your market in an ethical and profitable manner. Throughout this show you will hear stories of other small business owners and entrepreneurs and what they did with social media to grow their businesses. Gary and Jeff will explain the universal principles that these small business owners used and how you can incorporate these into your own business. So, if you want to have somebody not just show you examples but rather explain the universal “why” of how social media sales and marketing works, then listen in to Gary and Jeff as they discuss how you too can sell with social media.

  • Marketing 4.0 – A Call for MoreEthical Marketing

    This week Gary Kaskowitz (www.marketingfour.com) takes the opportunity to get something off his chest when it comes to marketing, especially political marketing. All too often marketers lose sight of what their messages actually mean to others and how to get proper feedback. Oftentimes this confusion is intentional, as is the case for many politicians and some business owners. Other times it is accidental, but non-helpful nonetheless.

    In this week’s episode Gary takes the time to remind us what makes for productive communication with our audience as well as the necessary feedback we all need from time-to-time. He points out the three things that you must do in order to communicate with your audience in an ethical and effective manner. By reiterating the idea that we should all be ethical and relationship-oriented in our marketing efforts Gary shows us how we benefit both our customers and ourselves. If you really want to explode your sales and brand in an ethical and above board manner, then you need to remind yourself of these principles on a regular basis. Come take the ethical marketing pledge with Gary and really deliver maximum value to your audience while getting back the value you deserve.

  • Marketing 4.0 – The Disengaged Employee

    Did you know that over 55% of Americans hate their jobs? What would it mean to you if these were your employees or co-workers? The sad reality is that many people who hate their jobs not only are less productive, but they can cost the small business owner a great deal of time, money, and lost sales. This week on Marketing 4.0 Gary Kaskowitz (www.marketingfour.com) is joined by Jim Byrnes of Northstar Team Development as they discuss the disengaged employee and how this affects the marketing of small businesses. Jim is a professional trainer with over 30 years of experience in retail and multiple store management. His clients include a Who’s Who directory including Hershey, Crayola, and Ford.

    Listen in as Gary and Jim discuss the real and emotional costs of having employees that are not buying-in to your business’s mission. This is especially pertinent in today’s multiple-generation workspace. Different generations of employees think and act differently on the job. If you are managing this type of team for marketing success, then you need to be aware of how these groups can work together more effectively.

    You will learn specific tactics you can employ, beginning today, to “fire quickly and hire slowly.” You will hear how build an effective team that won’t necessarily be a company of “yes-men” but rather people who put your business’s value proposition at the top of their work-day. Gary and Jim will discuss and teach you how to combine people and process to deliver the utmost value to your customers.

    So, if you’re wondering whether or not you have the right people working for you, or are looking to hire that first person to help you out; then make sure it’s a good decision. Listen today to learn about how to re-engage a disengaged worker and hire new workers who will share your vision and passion for success.

  • Marketing 4.0 – Sales Principles ALL Small Business Owners Must Know

    One of the most derided, yet most important, professions in the world is that of the professional salesperson. So many consumers hate the idea of salespeople coming after that wallets, and that is usually because many salespeople go about their work in the wrong manner. Well, you don’t have to do that anymore. This week host Gary Kaskowitz (www.marketingfour.com) is joined by special guest Jacques Werth, President of High Probability Selling (www.HighProbSell.com and www. HighProbabilitySelling.com). Jacques is the author of the best-selling book “High Probability Selling” and has over 50 years of sales and sales research experience backing him up.

    In this week’s episode of Marketing 4.0 you will discover many classic sales principles that you can begin using TODAY in your business. You will learn the importance of and target marketing and how you can begin that process right now. You will also hear how to listen actively and powerfully to your prospects and customers to find out if and how you can better serve them. Gary and Jacques also discuss the difference between needs and wants, and when it is better to sell features rather than benefits.

    Listen to Gary and Jacques as they discuss time and empirically tested techniques that you can begin using immediately. See how everyone is selling whether we realize it or not, and how you can distinguish yourself from your competition by being both authentic and ethical in your sales. So, if you are looking to increase your personal sales listen in to Gary Kaskowitz and Jacques Werth of High Probability Selling as they discuss the sales principles you must know if you want to succeed in today’s competitive landscape.

  • Marketing 4.0 – The Art of Staying Connected

    This week on Marketing 4.0 Gary Kaskowitz (www.marketingfour.com) interviews guest Shelley Ellis (www.ContentNetworkPulse.com). Shelley is a Client Performance Specialist at Online Performance Marketing (www.OnlinePerformanceMarketing.com) and the creator of several successful newsletters and both public and private email lists.

    In this episode of Marketing 4.0 you will hear powerful tips for creating connections and partners by following classic marketing principles applied to today’s fast-paced internet world. Shelley is expert at fostering online relationships with the experts and thought leaders in her industry. You will hear her advice on to properly reach out to experts while developing your own expertise in the process.

    You will also hear Gary and Shelley discuss how to create a virtual “mastermind” group from both strategic and tactical perspectives. You will hear how Shelley successfully has applied classic and timeless relationship-building strategies in the Internet era to expand her network of influence far wider than was possible twenty years ago. Along the way you will pick up several invaluable tips for how you too can apply these principles to your business. You will learn the difference between a public and a private email distribution list along with the reasons you will want to build both. And of course, you will hear how to build these lists to get your business moving forward faster.

    Building a strong business takes time, so don’t think that these are the same old “get-rich-quick” tactics you’ve probably heard a hundred times and are sick of. Rather, you will learn Shelley’s “stew-pot” method of building a strong network of connections that will serve you years into the future. You will learn the specific, step-by-step any small business owner or job seeker can take, starting TODAY, to build your own strong connections.

    Listen in to Gary and Shelley as they discuss all this and more on Marketing 4.0!

  • Marketing 4.0 – Getting Past Your Fear

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Brad Worthley (www.BradWorthley.com) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 years, Brad knows a thing or two about what it takes to start a business and succeed.

    Listen in as Gary and Brad discuss the number one reason so many small business owners don’t have the level of success they desire. It is spelled F-E-A-R. Learn what FEAR really stands for and how we can create systems and mindsets to stop it dead in its tracks. You will hear how to squash your inner saboteur by listening to the voice of reason instead. Any entrepreneur, small-business owner/manager or job-seeker has to face down their fear to succeed. In this episode you will learn how fear presents itself and how it holds us back.

    You will also learn that there can be a place for fear. You will hear how to understand when fear is actually a way of telling us to get more information and be prepared. Yet all too often we use fear as an excuse to never take action and that is when it can really harm us. By listening to this episode you will discover how you can create your own systems for emotional safety so that fear serves you rather than you serving it.

  • Marketing 4.0 – People Talking Without Listening

    Every day you probably talk to ten or more people. Yet, when you communicate, are you doing it effectively? Probably not! This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Joan Craven (www.JoanCraven.com) as she explains strategies and tips on how we can all become better communicators.

    Communication is at the heart of human interaction, yet most of us get it wrong. We spend so much time thinking about our own thoughts and what we want to say that somehow we lose sight of how to listen or to phrase things in the way our audience wants to hear it. Whether you are communicating with a loved one, an employee, or a prospective customer, you need to master the art of listening and sharing your stories in a way that they will be heard.

    Listen to Gary and Joan as they discuss how to choose the correct media to get your message across, how to phrase your communication in personal stories, how to build relationships through communication and how to become a better listener. You will hear the one thing you can do immediately to improve your communication, and it’s probably not what you think!

  • Marketing 4.0 – Is the UniverseCalling Your Name?

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Lisa Schaefer (www.WhetherBags.com) as they discuss some of the reasons behind Lisa’s success. Lisa is the Chief Designer and Owner of Whether Bags, a manufacturer of eco-friendly bags for men and women.

    Listen to Gary and Lisa uncover and explain the steps Lisa took to create a very successful small business within a short 15-month time span. You will hear how you can know when it is time to leave the security of a full-time job and take the plunge into small business success. You will hear steps you can take to discover the core value you offer your customers and build attributes and features around that.

    Gary and Lisa also discuss ways to keep your message on-track and consistent so that your customers buy into what you’re selling emotionally as well as logically. Lisa shares with you her tips on how to remain patient and grounded while letting your business world evolve.

    Regardless of your business there are lessons to be learned from other small business owners. Listen to Gary and Lisa today as they show how the universal principles of belief and action combine to create small-business success!

  • Marketing 4.0 – Do NOT look like a spammer!

    It is all too common for many small business owners to merely put up a website and think that they are now doing “internet marketing.” Sadly, nothing could be further from the truth. The reality is that most small business websites do not effectively help sell the products and services for the small business. One of the main reasons for this is that so many small business websites look like spam. This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Izzy Goodman (www.ccs-digital.com), a former journalist and owner of a profitable online business.

    Consumers are rightfully suspicious of online businesses, especially ones that we have never heard of! So, what is a legitimate small business owner to do? During this episode of Marketing 4.0, Gary and Izzy talk about how to make your website appear trustworthy so that potential customers aren’t scared off. You will also hear specific techniques on how to use the power of social proof and testimonials to build trust and drive sales. You will also learn why consumers don’t trust certain websites, and what you as a consumer should look for to know whether or not a website is legitimate!

    If you have a website, or are thinking of creating one for your business, then you need to be aware of how to separate your legitimatebusiness from the scam artists that abound. Learn how to deliver real value to your customers through your website and create lasting relationships that benefit both your business and your customer. So, sit back and listen now to Gary and Izzy as they discuss some of the things you need to know to deliver honest and valuable content to your customers through the Internet.

  • Marketing 4.0 – Eat My Dust!

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Elinor Stutz (www.SmoothSale.net). Elinor is the author of the international bestseller “Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being an author and inspirational speaker, Elinor is the CEO of Smooth Sale, a sales training firm for women and men.

    This week Gary and Elinor discuss the necessary attitudes to succeed in sales, especially if you are a woman. You will learn how to develop the proper success attitude even when your colleagues or others around you are trying to tear you down. You will also hear how to listen to the negative so that you can take corrective action, while at the same time remembering the positive. All too often small business owners fall into one of the extremes of “I’m great” or “I suck!” This doesn’t have to be you.

    Among other ideas, Gary and Elinor will show you three practical and immediately actionable steps you can take today in order to improve your sales. Oh, and by the way, would you like to grow your Twitter followers to 25,000+ without resorting to any tricks? Well, Elinor will tell you how she did it and how you can too!

    So, if you are looking for a little bit of inspiration, as well as some inexpensive, practical and powerful sales tips, then you need to listen to Gary Kaskowitz and Elinor Stutz now as they will show you how you too can leave others in your dust!

  • Marketing 4.0 – Are you an advocate for your business?

    This week Gary Kaskowitz (www.marketingfour.com) is joined by Shel Horowitz (www.greenandprofitable.com). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.

    This week you will learn how to help yourself by helping others, a basic principle that Gary teaches. Shel offers an applied example of how you can not only go “green” in your business, but make more money doing so. It is possible to help yourself and your world simultaneously. Shel also discusses how he was able to take his passion to connect with world-known author Jay Conrad Levinson to collaborate on a best-selling book.

    Learn how you can find other advocates who share your passions and how you can position yourself as an expert among this group. If you’ve read “Brand It Like Barack!” then you already know the power of consumer advocacy in advancing your personal and business brand. This week’s episode of “Marketing 4.0” will help reinforce these principles as you listen to another successful business person show you how he did it and how you can use advocacy in your own business. Along the way you will pick up some tips on how you can not only save money in your business but help the environment as well!

    So listen now to Gary Kaskowitz and Shel Horowitz as they discuss applied branding through passion and activism. This is an episode you won’t want to miss!

  • Marketing 4.0 – How to Follow Your Passion to Success!

    This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of the hockey world!

    You will learn the three keys to successfully create a business out of doing something you love doing. You will also learn how to successfully build a team of people clamoring to help you build your business and how to avoid the number one mistake most people make when dealing with their teams!

    Listen in as Gary and Kevin discuss how to cater to the human being in a changing world. While the context you operate in will change, the fundamentals discussed in this interview will be consistent regardless of who you sell to or what your environment is.

    So, join Gary Kaskowitz and Kevin Huhn as they discuss how to pursue your passion to success by clicking on the link above.

  • Marketing 4.0 – Why all small business owners first job should be in retail

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Tim McHeffey, owner of www.solvingstickypeopleproblems.com and author of the upcoming book, “Solving Sticky People Problems using PHP…Your Inner Sense”.

    With Tim’s background in retail and retail management, he has had the opportunity to work with employees, customers, and clients and hone his skills in solving those “difficult” discussions that you occasionally must have. Whether it be a person who’s clothing is disrupting the work environment or the small business manager who is afraid to talk to his/her employees because of political correctness, Tim discusses with Gary the best ways to handle these situations.

    You will hear how to have purity, humility, and patience in your communication so that you can talk to others at a deeper and more meaningful level. Throughout this episode you will learn specific and actionable tips that you can employ today to make your personal brand stand out in the workplace and the marketplace! Also, as a special bonus to Marketing 4.0 listeners, Tim is making available 32 copies of his soon-to-be-released book for your review. All you have to do is contact him; first-come first-served. So, learn how to connect with your staff, colleagues and customers in a truly personal and relationship-oriented way to drive more productivity and sales by listening to this episode now.

  • Marketing 4.0 – From Music to Social Media; It’s all about the method!

    This week Gary Kaskowitz (www.marketingfour.com) is joined by Brian Basilico (www.b2b-im.com) as they discuss Google and other social media tactics. Brian is a musician and producer who takes his knowledge and experience and applies them to Internet marketing and social media.

    This week you will learn about developing a correct methodology for social media including the importance of relationship building and measurability. You will also hear Brian’s perspective on how using the Internet in your business is like writing a song!

    Gary and Brian discuss the key distinctions between strategy and tactics and how you can maintain stability in your business marketing while keeping up with the rapidly changing technology that affects us all. You will learn how to develop a stronger relationship by using the correct method of delivering your message, such as when to send an email or post a Facebook comment. Hear how to blend the art and science of social media marketing so that you can produce the best results for your business and how to use your strengths and weaknesses to your fullest business advantage.

    Listen in as Gary and Brian discuss how to take advantage of the natural flow of your life and business experiences to build a more effective social media strategy as well as how to develop your own campaign and when to look to an expert to help you implement your strategies. So if you are looking to kick your social media game into high gear, listen in to Gary and Brian now.
    

  • Marketing 4.0 – How to Improve Your Business Game!

    This week, Gary Kaskowitz (www.marketingfour.com is joined by special guest Terri Levine (www.TerriLevine.com). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more than 5000 entrepreneurs and business owners to help them become even more successful in their business.

    Listen to Gary and Terri as they talk about the keys to Terri’s success. Terri not only shares her personal story of growth, but offers so many tips to your business success that you’ll need to listen to this episode several times to write them all down! Terri is truly a practitioner of service and giving to her clients and you will hear some of her best tips in this episode.

    Learn about the two primary obstacles that keep so many small business owners from achieving success. Listen in as Gary and Terri discuss the trends that are affecting small business owners and how you can achieve success in the Internet economy. You will also hear Terri’s three crucial action steps that you MUST take when starting out if you want to put your business into hyper-growth, as well as the one thing you should do immediately after listening to this episode (well, actually make that two things; you see Terri has very generously offered a special gift to listeners of this show and will tell you how you can get this for yourself for free).

    If you always wanted a successful coach to show you how to improve your business game, then you need to listen to this very special Terri Levine interview today!
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  • Marketing 4.0 – Escaping the Corporate Rat Race?

    This week Gary Kaskowitz (www.marketingfour.com) talks with Doug Hecker President of 2ExcelNow and a professional business coach (www.2ExcelNow.com). Doug spent many years in corporate America until trading it in to become a small business coach. Along the way he learned many tips on how to succeed as a new small business owner that he shares with Gary in this interview.

    You will learn about how to shed a corporate mindset to think like a more agile small business owner. You will also hear how to develop effective relationships and referral programs with your customers. Listen to Gary and Doug as they reveal how somebody starting out in business can make a success of it while remaining passionate and energetic about what you do!

    In this week’s episode you will learn such specific tactics as wowing your customers through superior service and how to treat them beyond their expectations to gain allies who will help you grow your business.

    While Doug’s background is primarily in advising retail businesses, you will see how these strategies and tactics can translate to any small business owner whether you’re selling car washes or heavy machinery. So, click on the link and listen to Gary as he interviews Doug on life after corporate America and how to create a successful small business that you’ll love to work in.

  • Marketing 4.0 – It Begins with Empathy

    This week Gary Kaskowitz (www.marketingfour.com) had the great pleasure to speak with Dawn Veselka (www.outofthebluedelivered.com) about her business. Dawn is a successful small-business startup who recognized a need in the market and chose to serve. Dawn’s business specializes in helping people connect with loved ones who are undergoing difficult times.

    Throughout this interview you will hear Gary and Dawn explain how Dawn built a successful business through service, solid research, owning her niche and developing relationships with her customers. Dawn is a very caring and very sharing woman, and this includes her divulging several of the secrets to her business success to you, the listeners of this show.

    While there were several successes as well as miss-steps along the way, Dawn has built successful social media and customer relationship management marketing strategies that can be universally applied by any small business owner or operator. Listen and learn how you can apply these techniques and attitudes in your own business, regardless of what industry you are in. The timeless and no-boundary ideas you will hear in this episode of Marketing 4.0 are sure to be not only useful but inspiring! So click on the link and listen now.

  • Marketing 4.0 – To Thine Own Self Be True!

    Effective market research is one of those business functions that most small business owners know they need to conduct, but very few do or do it correctly! Come listen to Gary Kaskowitz (www.marketingfour.com) as he is joined by Scott Gingold (www.PowerFeedback.com) as they take on some of the basic do’s and don’ts of effective market research.

    Sadly, most small business owners make the mistake of either not conducting market research (bad) or conducting it so that the results are biased (worse!). Don’t be a victim to bad research and data. Listen to Gary as he interviews Scott about topics such as the two specific questions any small business owner should be asking their customers on a regular basis and how to effectively work with a market research professional.

    Many small businesses ignore doing market research because they think it is too difficult or time-consuming. Yet, the reality is that the effort put into conducting effective research among your customers and potential customers pays off for itself many times over. The caveat is that the research must be conducted in an honest manner. This means that you need to reduce any bias or error you encounter at every turn, whether it be the questions you ask (or don’t ask) to the people you ask them of. So listen to this week’s episode as Gary Kaskowitz talks with Scott Gingold about how you can benefit from effective market research while avoiding the pitfalls that all too commonly occur.

  • Marketing 4.0 – The Real Truth Behind PR for Small Businesses

    This week host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) than advertising.

    You will also learn the specific action steps you need to take if you want to manage your own publicity efforts. Listen to this week’s episode to find out how to gauge the demand for your product or service and audiences that will want to hear your message. You will also hear why micro-audiences are often better for your publicity efforts than mass market audiences and how to cash in on the “long-tail” of publicity.

    Listen to Gary and Ryan as they discuss how you can discover your business story and match this to the most interested and most receptive audiences. In today’s fragmented world of blogs, small websites, communities and social media, you need to understand how publicity can be both more effective and affordable.

    All small businesses can benefit from publicity efforts, if and when they are properly conducted. Listen to this week’s episode to learn what your publicity message MUST have in it if you wish to be believed and listened to in your market. There are at least four specific steps you can take this week to get your publicity efforts rolling. Listen to Gary and his guest to uncover these and more.

  • Marketing 4.0 – Who Is Your Ideal Customer?

    This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Maria Marsala (www.ElevatingYourBusiness.com) as they discuss how to identify your ideal client or customer for your business. Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to identify and FIRE the “client from hell” so that you don’t waste any more of your time, resources, and energy pursuing customers who are only going to cause you aggravation.

    Gary Kaskowitz and Maria Marsala will discuss specifictactics you can use today to begin growing your business. You will learn why most small business owners and professionals actually harm their business through their business cards, rather than helping them. You will learn how to specifically identify an ideal client or customer so that you don’t spend money going after the wrong market. You will also learn what, exactly, you need to put on your website if you wish to attract the affluent market!

    Gary and Maria will share with you some of their personal war stories of small business owners who get it and those who don’t. The expression “the customer is always right” is wrong! While the customer may always be right, far too many small business owners are serving the wrong customer. Don’t fall into that trap yourself. Listen to this weeks episode of Marketing 4.0 with Gary Kaskowitz (www.marketingfour.com) and his exciting guest Maria Marsala (www.ElevatingYourBusiness.com) if you want to truly weed out those customers who give you nothing but grief and focus on those clients who will truly value you

  • Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

    This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrong people, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana has worked with hundreds of small business owners to show them how to develop a consistent and targeted advertising strategy. In this episode you will hear why so many small business owners fail in their advertising and how your time and money can be spent far more strategically and effectively.

    The failure to properly target your market is one of the key reasons behind small business failures. During this episode you will learn several of the big picture ideas and tactics to make your promotional efforts more effective. Listen to Gary and Lana as they discuss how to set correct advertising goals and then follow through on them. If you are a small business owner who is looking to get your message out to the right people, then this is an episode you won’t want to miss!

  • Marketing 4.0 – Is Your Referral Program Working?

    This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your referral program.

    Many small business owners spend a great deal of time and effort networking and looking for referral partners. Most of them get it wrong by not understanding the power of metrics and systems. Gary and Mike discuss how to create a referral system that allows you to focus on what you do best, your business!

    What do the most successful networkers know that you don’t? They understand how and when to follow up with their referral partners so that everyone benefits. Listen to this week’s episode if you are at all curious about the practical and applied ways to actually make your partnership and networking programs work for you.

  • Marketing 4.0 – How to effectively network for referrals and profit!

    This week Gary is joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either!

    There are several rules that people need to follow in order to create powerful networks and referral partners. Unfortunately, most small business owners and job-seekers violate these rules and therefore do not obtain the success and business they desire. When you understand these rules, you can take your networking efforts to the next level and find partners who will come to you!

    True networking comes from building true relationships with your (future) partners. The same marketing principles that apply to you when seeking customers work for seeking business referrals and partners. If you are a small business owner, entrepreneur, or job-seeker, then you need to listen to this week’s episode and learn how to effectively network for referrals and profit.

    Listen now to Gary Kaskowitz and Rebecca Staton-Reinstein as they discuss and show you five rules for creating powerful partnerships and what you need to do TODAY to get your business growing faster.

  • Marketing 4.0 – The Power of Partnerships

    If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty Fahncke, President of Fawnkey and Associates (http://www.midweekmomentum.com). Marty has successfully generated millions of dollars for himself and his clients through the use of partnerships and this week he is revealing some of the secrets he has used to accomplish this to Gary’s listeners. Gary and Marty discuss what partnership actually means to the small business owner and why it’s so valuable, and it’s probably not what you think!

    On this episode you will hear seven tips for creating the most powerful partnerships that you can which will not only give your business a great deal of value, but will allow you to bring value to your customers in ways that you would not otherwise be able to. Building upon the belief system necessary for any small-business person to succeed, Gary and Marty discuss how to practically determine your strengths and weaknesses so that you can focus on what you do well, not what you do poorly, thereby ensuring more success and value headed your way. Also, be sure to listen for a very specialbonus that Marty offers Gary’s listeners (and yes, it’s free!) .

    In future weeks, Gary will expand on this topic to show you how you can partner with non-traditional partners (e.g., Not-for-profits) as well as the best ways to network and get referrals from your network. So, sit back, relax, turn up your speakers and listen to Gary Kaskowitz and Marty Fahncke as they discuss some of the basic first steps to truly discover the power of partnerships.

  • Marketing 4.0 – Discovering and Using Your Passion in Business

    When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why all too often small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) to discuss some of the necessary steps you need to take if you truly wish to align your passion with your income.

    Listen to Gary as he shows you how to understand and match the internal and external game of marketing. You will learn about the “marketing mindset” and why this is so crucial to your success as a small-business person. All too often entrepreneurs, small business owners, and job-seekers forget how to not only understand their true passions but how to match your passions with the passions of the marketplace. Listen today to learn some of the techniques you will need to incorporate in your business and life going forward if you truly wish to not only achieve success but enjoy the journey! Also, be sure to listen for a very special offer on how you can understand and use the steps to truly discover and profit from what you most enjoy.

  • Marketing 4.0 – It Really is in Your Head!

    Welcome to the new world of marketing, Marketing 4.0! This week Gary is joined by two very special guests; Bernadette Boas and Debbie Delgado. Come listen to Gary and his guests as they discuss the internal game of business and how and why this is crucial to the success or failure of a small business person or entrepreneur. Learn practical tips on how to have more confidence and keep your thoughts congruent with your actions. This show will give you several “ah-ha” moments that you can begin using TODAY in your life and your business.

  • Marketing 4.0 – Modern Advertising: What works, what doesn’t and why

    This week Gary is joined by Jim Ackerman of Ascend Marketing (marketingspeakerjimackerman.com) to discuss if the principles of advertising and marketing have changed, or just how we deploy them. Gary and Jim will leave you with actionable ideas that you can use to promote yourself or your business in today’s tough economy.

  • Marketing 4.0 – It’s an Experience Economy

    Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences and what you can do as a consumer or business person to ensure that you are getting the maximum experience possible whenever you sell or shop!

  • Marketing 4.0 – No Fee Guarantee!

    In this week’s episode, Gary discusses the marketing strategy of pre-eminence and how this is used in selling everything from beer to politics. You will learn how this strategy is best used and why we can either fall prey to it or become immune. There really is nothing new under the sun, marketers just like to make you think so!

  • Marketing 4.0 – Forgiveness Marketing

    What does President Obama’s congratulating the Philadelphia Eagles for giving Michael Vick a second chance tell us about how we consume? Listen to Gary explain the art of apology and forgiveness in marketing. He will outline the six steps necessary to repair a negative brand image if/when things go wrong and why (or why not) consumers will forgive and continue a relationship.

  • Marketing 4.0 – Don’t get fooled by a decoy!

    In this week’s episode Gary discusses the use of decoys in selling everything from political policy to coffee. Many smart marketers (politicians included) use decoys to get us to purchase things that we otherwise might not. Learn what the discussion around the new repeal of “Don’t Ask Don’t Tell” has in common with the Apple ipad and what you, as consumers, need to understand in order to make effective choices in your purchase decisions.