In the end, the most important thing that any organization needs in order to stay in business and be successful is to build trust with the people who matter most – inside and out. Trust-building spans every aspect of an organization’s operation, especially when it comes to managing a crisis situation. In this engaging interview, communication guru and crisis management expert, Jim Lukaszewski, shares compelling and entertaining insights on how to build the trust and integrity that every company needs to develop with its critical stakeholders.