Howard Eisenberg and Shirley Friedenthal met online after their spouses died in their 70’s. Each other’s One and Only, they collaborated on a book It’s Never Too Late to Date written for the over-50 set. Marla Martenson, author of Diary of a Beverly Hills Matchmaker, discussed matchmaking for wealthy men and beautiful women who also are searching for a cure for their loneliness. But when women seek only rich men and men seek superficial beauty, they remain lonely because of their shallowness.